AM - Performance Marketing

Purpose of the Job:

To own and drive the overall e-commerce marketing performance across platforms independently. The role will plan and execute new product launches, campaigns, and programs with a strong shopper and consumer lens. It will ensure alignment with sales and category teams to maximize visibility, conversions, and business outcomes. The individual will continuously track performance and optimize plans basis data insights. Acts as the single point custodian for all e-commerce marketing initiatives.

Responsibilities:

Marketplace Marketing Management:

• Develop and implement e-commerce marketing strategies across platforms like Amazon, BigBasket, Blinkit, Zepto, and Instamart.

• Hands-on experience of managing marketplace campaigns

  (AMS, BigBasket, Blinkit, Zepto, Instamart, etc.) including sponsored ads, display banners, and brand store management
• Plan and execute product visibility plans including sponsored ads, display banners, home page slots, and brand store management.
• Regularly review and optimize campaign spends, keywords, placements, and targeting to improve performance metrics like CTR, CVR, ROAS, and share of shelf.
• Manage platform campaigns during high-sales periods like brand days, festivals.
• Manage end-to-end platform marketing initiatives and promotional calendar in sync with platform teams

E-Commerce Performance Management:

• Own and deliver business performance metrics — sales, conversions, share of shelf, and visibility — across all key e-commerce platforms.
• Monitor daily/weekly/monthly performance dashboards and identify growth opportunities and gaps.
• Build data-led action plans to optimize platform performance and profitability.
• Track campaign ROAS and optimize spends for maximum efficiency.
• Build actionable plans and take informed calls on prioritizing platforms, SKUs, and categories based on where the business potential is stronger.
• Regularly review and optimize platform spends, category placements, and content hygiene to stay competitive.
• Identify under-leveraged opportunities across platforms and build initiatives to capture incremental business

Availability & Pricing Management:

• Regularly track in-stock status and pricing across key SKUs and platforms.
• Highlight gaps, pricing issues, and availability risks to concerned internal and platform teams for immediate action.
• Ensure that planned promotions and pricing align with platform mechanics and business objectives.

Cross-Functional Collaboration:

• Partner closely with sales, category, supply chain, and digital teams to align business priorities and ensure seamless execution.
• Liaise with platform account managers for joint business plans and marketing collaborations

Content, Assets & Catalogue Management:

• Ensure updated, high-converting product content (images, videos, A+ content) and manage regular audits for hygiene and optimization.
• Lead the development and roll-out of platform-specific creatives and content in partnership with agencies and brand teams.

Attitude & Behavioral Expectations:

• Performance Ownership Mindset:

Takes complete ownership of e-commerce performance metrics and proactively drives actions to deliver business outcomes.

• Data-Driven & Insight-Led:

Makes decisions basis data insights and platform analytics; constantly tracks performance and translates numbers into meaningful actions.

• Solution-Oriented & Agile:

Stays positive and solutions-focused in high-pressure, fast-changing e-commerce environments. Quick to course-correct and optimize plans in real time.

• Collaborative & Stakeholder-Friendly:

Strong team player who actively engages with internal teams and external partners, builds trust, and drives alignment without losing momentum.

Attention to Detail & Follow-Through:

Ensures flawless execution by closely monitoring platform content, pricing, stock availability, and campaign rollouts. Follows up diligently till closure.

Preferred candidates:

Educational Level:

- Graduation: Any

- Post-Graduation (Must have) : MBA (Sales & Marketing)

Working Experience:

Must have: 4-5 years of experience of handling Ecomm performance marketing.