Marketing Manager (BMW)

Position Title: Marketing Manager

Location: BMW Munich Motors, Raipur
Department: Sales & Marketing
Reporting To: Business Head / Dealer Principal
Employment Type: Full-Time

Role Objective:

To strategize, execute, and monitor high-impact marketing campaigns—digital and traditional—that align with BMW India’s premium brand standards. The role involves lead generation, brand visibility, event execution, and media engagement through ATL, BTL & digital platforms to increase showroom traffic and customer loyalty.

Key Responsibilities:

✅ 1. Strategic Marketing Planning

• Develop and implement quarterly and annual marketing calendars in sync with BMW India’s national campaigns and local dealership objectives.
• Align local plans with BMW India Retail Operating Guidelines (ROG) and CI/CD requirements.

✅ 2. ATL (Above The Line) Activities

• Plan and execute mass media campaigns including:
• Newspaper advertisements
• Radio promotions (FM campaigns)
• Magazine placements (luxury/lifestyle/automotive)
• Cinema ads or outdoor hoardings in premium locations
• Coordinate with media buying agencies for the best ROI and visibility.

✅ 3. BTL (Below The Line) Activities

• Organize localized engagement campaigns such as:
• Corporate tie-ups and campus activations
• Luxury lifestyle exhibitions and mall displays
• Test drive events in gated communities and IT parks
• In-house events for key customers (e.g., JoyFest, BMW Drive Experience)
• Ensure every touchpoint adheres to BMW brand presentation standards.

✅ 4. Digital & Social Media Marketing

• Lead the dealership’s digital strategy: SEO/SEM, Google Ads, Meta Ads, email campaigns, YouTube content, influencer partnerships.
• Regularly post content, stories, reels, and updates across:
• Instagram, Facebook, LinkedIn, Google My Business
• Track campaign KPIs: CPC, CTR, CPL, and conversion rates.

✅ 5. Branding & Showroom CI

• Ensure CI-compliant showroom branding, display panels, and POS materials.
• Coordinate with BMW India and approved vendors for showroom creative updates and regional language adaptations.

✅ 6. CRM & Lead Nurturing

• Work closely with the CRM team to:
• Generate, distribute, and track digital/offline leads
• Run WhatsApp, SMS, email nurturing campaigns
• Analyze lead sources and conversion quality
• Utilize TMSi / BMW CRM platforms for monitoring lead performance.

✅ 7. Budget Management & Reporting

• Prepare and manage marketing budgets within dealership-approved limits.
• Track spends, negotiate vendor costs, and ensure cost-effective execution.
• Submit detailed monthly reports to management and BMW India on lead performance, campaign ROI, ATL/BTL effectiveness.

KPIs (As per BMW India Metrics):

• Lead generation volume & quality from ATL/BTL/Digital
• Digital marketing engagement (CTR, CPL, Conversions)
• Event footfall & test drives
• Brand visibility and reach metrics (especially ATL impact)
• Customer acquisition cost (CAC)
• Compliance with BMW CI/CD across all platforms

Key Skills & Competencies:

• Strong command of luxury brand positioning and customer-centric marketing
• Creative thinking with a sharp sense of branding
• ATL & BTL campaign planning and execution expertise
• Proficient in Google Ads, Meta Ads Manager, Canva, Excel, and PowerPoint
• Excellent coordination, vendor negotiation, and communication skills
• Working knowledge of CRM systems and performance dashboards

Qualifications & Experience:

• Bachelor’s degree in Marketing, Mass Communication, or related field (MBA preferred)
• 4–7 years of experience in marketing, ideally in automotive/luxury sector
• Prior exposure to BMW, Audi, Mercedes-Benz, or similar brands preferred
• Proficiency in English and Hindi

Job Types: Full-time, Permanent, Fresher

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement

Schedule:

• Day shift
• Monday to Friday
• Weekend only

Work Location: In person