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Marketing Manager - Automotive

Marketing Manager - Automotive

EdgeVantage

8 years

0 Lacs

bilimora gujarat india

Posted:2 days ago| Platform:

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Skills Required

marketing service evidence strategies drive frequency ads crm erp integration segmentation tracking design analytics strategy data communication testing analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview
The company is looking for a Marketing Manager with experience in the 2-wheeler/automotive service segment and strong digital and ATL marketing skills. The role focuses on helping franchises quickly acquire their first 100–500 customers, designing integrated campaigns, and reactivating marketing channels to boost footfall when needed. The manager will build visibility from LOI to franchise opening, track customer attribution, and present ROI evidence of brand-led initiatives, ensuring the company’s marketing strategies drive growth while reinforcing its promise of transparent, cost-effective, customer-centric servicing.Key Responsibilities

Industry Experience
Prior work in 2-wheeler or automotive service segment (mandatory).
Understanding of customer lifecycle in vehicle servicing (frequency, ticket size, LTV).
Familiarity with franchise operations and customer acquisition challenges.
Digital Marketing Expertise
Proven track record in digital campaigns (Google Ads, social media, CRM/ERP integration).
Experience in customer segmentation, attribution modeling, and ROI tracking.
Ability to design A/B tests and measure traction from activity-specific coupon codes.
Strong grasp of performance analytics dashboards.
ATL (Above-the-Line) Marketing
Hands-on experience with mass campaigns: print, radio, outdoor, events.
Ability to integrate ATL with digital and BTL for cohesive strategy.
Skilled in activation points (salons, gyms, office spaces, digital platforms).
Customer Acquisition & Retention
Develop strategies to help franchises acquire the first 100–500 customers quickly.
Design welcome kits, reward coupons, and loyalty programs to lock customers in.
Reactivate campaigns during sales slowdowns to boost footfall.
Ensure campaigns are company-funded, not franchise-burdened.
Strategic & Analytical Skills
Build end-to-end visibility from LOI → franchise opening.
Track customer source attribution (company vs. walk-in vs. franchise-driven).
Present long-term ROI evidence of brand-led initiatives to attract new franchisees.
Collaborate with operations to align marketing with service excellence.

Candidate Profile

Education: MBA/PGDM in Marketing preferred.
Experience: 5–8 years in automotive/2-wheeler service marketing.
Skills: Digital marketing tools, ATL campaign execution, CRM/ERP analytics, franchise marketing.
Traits: Strategic thinker, data-driven, hands-on executor, strong communication, ability to work with distributed franchise teams.

Skills: a/b testing,erp integration,performance analysis,google ads,lead generation,digital marketing,below the line advertising,roi tracking,crm,attribution modeling,automotive marketing,above the line

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Marketing Manager - Automotive