Marketing Manager

You will be joining a Retail brand with a strong online and retail presence. Your main responsibility will be to enhance loyalty among brand customers and achieve repeat revenue targets. You will be tasked with conceptualizing and overseeing brand-wide initiatives such as store launches, product launches, and customer engagement activities. Additionally, you will provide Below The Line (BTL) support for specific regions, channels, or stores. Your role will involve regularly reviewing the loyalty program structure to optimize its efficiency. You will collaborate with various internal teams including retail operations, marketing, visual merchandising, e-commerce, and merchandising to ensure effective BTL and CRM communication aligned with the brand's requirements. Your tasks will include designing and implementing campaigns that match the marketing calendar and cater to specific channel needs, with the aim of achieving repeat revenue targets and maintaining brand engagement. A key aspect of your job will be managing customer relationships and experiences across various touchpoints such as stores, the website, and customer care services. You will focus on creating customer satisfaction at these touchpoints and ensuring smooth call center operations to manage customer interactions through different channels like calls, emails, phones, and messaging apps. A preferred qualification for this position is an MBA from Tier 1 Colleges. The ideal candidate will possess skills in call center operations, e-commerce, visual merchandising, merchandising, BTL support, customer satisfaction, store launches, customer loyalty, repeat revenue targets, luxury sales, marketing, customer relationship management, loyalty programs, retail operations, CRM, campaign design, campaign execution, product launches, branding, and coordination.,