Marketing Manager

Position: Marketing Lead / Manager

Location: Kochi, India (WFO mostly with Hybrid Options)

Experience: 3+ years (Experience in US/UK software marketing)

Industry: LegalTech / SaaS

Company: Accurate Legal Billing (ALB)

About Us

Accurate Legal Billing (ALB) is a pioneering LegalTech company revolutionizing how law firms manage time entries and invoices. Our innovative, AI-powered platform helps firms ensure 100% compliance with client billing guidelines, resulting in faster payments, reduced rejections, and increased revenue.

Role Summary

We are looking for a data-driven, creative, and hands-on Marketing Lead/Manager with a strong understanding of B2B marketing in the US or UK software/SaaS industry. The ideal candidate will take ownership of lead generation and customer acquisition strategies through digital campaigns, SEO/SEM, content marketing, email marketing, webinars, and social media — with a strong focus on driving qualified leads and increasing for the sales team.

Key Responsibilities:

· Develop and execute lead generation strategies targeting law firms in the US and UK markets.

· Plan and manage multi-channel digital marketing campaigns (Google Ads, LinkedIn, email automation, etc.) with clear ROI metrics.

· Drive content creation (blogs, whitepapers, case studies, newsletters) that aligns with our target market and supports the sales funnel.

· Optimize SEO/SEM performance to improve organic visibility and traffic.

· Work closely with the sales team to align marketing efforts with business goals, and track conversions from lead to deal closure.

· Plan and execute webinars, virtual demos, and participation in industry events to attract new leads.

· Manage marketing automation tools (e.g., HubSpot, Mailchimp, etc.) and CRM integration for lead nurturing.

· Measure and report on performance of campaigns using analytics tools (Google Analytics, HubSpot, etc.) and continuously improve based on insights.

· Oversee website improvements and CRO (Conversion Rate Optimization) initiatives.

Key Requirements:

· 3+ years of B2B marketing experience in the software/SaaS industry, preferably targeting the US or UK markets.

· Proven experience in lead generation, digital marketing, and performance-driven campaign management.

· Familiarity with legal tech or legal services marketing is a plus.

· Hands-on experience with tools such as Google Ads, LinkedIn Ads, HubSpot, SEO tools, and CRM platforms.

· Strong written and verbal communication skills; ability to craft compelling content and messaging.

· Strategic thinker with strong analytical skills and a results-oriented mindset.

· Self-starter who can work independently and collaboratively with remote teams.

Preferred Qualifications.

Graduates / Post -Graduate degree in Marketing, Communications, or related field.

Certifications in Google Ads, SEO, or HubSpot Marketing are a plus.

Prior experience in start-ups or fast-paced environments is desirable.

Why Join ALB?

Opportunity to work at the forefront of legal tech innovation.

Flexible work arrangements and remote-friendly culture.

High-impact role with direct visibility to leadership.

Room for growth and career advancement in a scaling global company.

To Apply:

Please send your resume, a brief cover letter, and links to any relevant portfolio or campaign results to hr@accuratelegalbilling.com.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund
• Work from home

Schedule:

• Monday to Friday
• Night shift
• US shift

Application Question(s):

• What's your experience in US/UK markets
• Current CTC
• Expected CTC
• How soon you can join with us once offer letter is Reeleased
• Are you ready to WFO -Cochin Location

Work Location: In person