Marketing Head (Pharma)

Role Overview:

Key Responsibilities

1. Strategic Planning & Brand Management

- Develop and execute annual marketing plans aligned with organizational goals.

- Strengthen brand identity across all divisions and ensure uniform communication.

- Conduct competitor analysis, customer insights, and market trend studies.

- Lead new product launch strategies and branding activities.

2. Product & Campaign Management

- Plan, design, and roll out promotional campaigns, medical marketing content, and scientific detailing aids.

- Work closely with product managers to enhance product positioning and visibility.

- Ensure timely creation of visual aids, LBLs, brochures, and digital marketing material.

3. Sales Coordination

- Collaborate with ZSMs, RSMs, ASMs, and TMs to support field-force needs.

- Plan CME programs, doctor engagement activities, brand awareness initiatives.

- Monitor campaign effectiveness and support sales for boosting prescriptions and conversions.

4. Digital Marketing & Communications

- Oversee all digital platforms—website, social media, Google Ads, SEO, and content marketing.

- Create communication strategies for internal and external stakeholders.

- Manage corporate presentations, marketing collaterals, and newsletters.

5. Training & Development

- Support HR and Training Manager in field-force product training.

- Build training modules for new product launches and brand refreshes.

6. Reporting & Governance

- Provide monthly marketing dashboards, progress reports, and ROI analysis.

- Ensure all marketing activities comply with company policies and ethical guidelines.

Required Skills & Qualifications

- Preferred Bachelor’s degree in Pharmacy, Life Sciences, Business, or related field with MBA (Marketing)

- Minimum 6–10 years of experience in Pharma/Healthcare marketing.

- Strong understanding of medical marketing, doctor engagement, and product positioning.

- Excellent leadership, communication, and project management skills.

- Proficient in digital marketing, branding, and campaign analytics.

- Ability to lead cross-functional teams and work in a fast-paced environment.

Apply at:

Contact: