Marketing Growth Manager – E-commerce & Retail

Location:

Experience:

Salary:

About Owsho Marketplace:

Owsho Marketplace is a rapidly growing e-commerce and retail company focusing on providing a seamless shopping experience for customers. We are looking for a dynamic Marketing Growth Manager to drive our marketing initiatives, both online and offline, to increase brand visibility, engagement, and revenue growth in Ahmedabad.

Roles & Responsibilities:

1. Marketing Strategy & Planning:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Plan marketing campaigns across digital and offline channels to drive brand awareness, engagement, and conversions.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities.

2. Campaign Management:

• Plan, implement, and monitor digital campaigns (social media, paid ads, email marketing).
• Coordinate offline campaigns including in-store promotions, events, and activations.
• Ensure campaigns are delivered on time, within budget, and meet the desired KPIs.

3. Budgeting & ROI Tracking:

• Allocate marketing budgets across campaigns and channels effectively.
• Track performance metrics and analyze ROI for all campaigns.
• Prepare periodic performance reports with actionable insights.

4. Team & Vendor Coordination:

• Lead and coordinate internal marketing teams, agencies, and vendors.
• Ensure smooth execution of campaigns, events, and other marketing initiatives.
• Maintain strong relationships with media partners, event organizers, and PR agencies.

5. Offline Promotions & Events:

• Plan and execute in-store promotions, roadshows, and experiential marketing events.
• Ensure proper coordination with operations and sales teams for offline activations.
• Monitor on-ground marketing performance and suggest improvements.

6. PR & Media Outreach:

• Handle public relations activities to strengthen brand image.
• Coordinate media coverage, press releases, and influencer engagement.
• Build relationships with local media and industry stakeholders.

7. Digital Marketing:

• Oversee digital marketing campaigns, including social media, SEM, and SEO.
• Monitor engagement, traffic, and conversion metrics.
• Optimize campaigns based on performance and analytics.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2 – 5 years of experience in marketing roles, preferably in e-commerce or retail.
• Strong knowledge of digital marketing, offline promotions, events, and PR.
• Experience in campaign planning, budget management, and ROI tracking.
• Excellent communication, leadership, and team coordination skills.
• Ability to work in a fast-paced, results-driven environment.
• Strong analytical skills to interpret data and generate actionable insights.

• Preference will be given to candidates based in Ahmedabad.

Preferred:

• Candidates with experience handling end-to-end marketing for retail/e-commerce brands.
• Knowledge of local Ahmedabad market and offline activation trends.
• Creative mindset for innovative campaign planning.

Why Join Owsho Marketplace?

• Opportunity to lead marketing growth for a fast-growing brand.
• Work with a dynamic team in a challenging and rewarding environment.
• Hands-on exposure to both digital and offline marketing campaigns.
• Competitive salary and performance-based incentives.