Marketing, Branding & Content Specialist(Experience in E-Commerce/Hyperlocal Platforms)

Job Overview:

We are looking for a multi-skilled professional with expertise in Marketing, Branding, and Content Creation who can strategize, execute, and manage both digital and offline campaigns. The ideal candidate should have prior experience in e-commerce or hyperlocal businesses, and a passion for driving visibility, engagement, and growth.

Qualifications:

Bachelor’s degree in Marketing, Mass Communication, Business, or related field.

1–4 years of experience

MBA in Marketing

Key Skills:

(SEO, SEM, Meta/Google Ads, Email Campaigns).

(BTL, ATL, field activations, vendor promotions).

• Expertise in brand positioning, storytelling, and campaign planning.

ads, social media, blogs, flyers, and hoardings.

• Knowledge of tools like Canva, Google Analytics, Meta Ads Manager, and basic design tools.

• Bilingual (Hindi + English) content writing ability is a plus.

Core Responsibilities:

Marketing:

integrated digital + offline marketing

• Promote brand visibility through events, pamphlets, influencer tie-ups, SEO, and paid ads.

• Track KPIs, measure performance, and optimize campaigns.

Branding:

visuals, tone, and messaging.

• Strategize local branding with a focus on city-wise penetration and audience engagement.

• Ensure brand consistency across product, service, vendor, and customer touchpoints.

Content Writing:

compelling, clear, and action-driven content for ads, flyers, website, blogs, push notifications, and social media.

• Understand local customer mindset to build trust-based messaging.

• Collaborate with design and sales teams to align content with branding and marketing goals.

Preferred Industry Background:

• Quick Commerce / Hyperlocal delivery

• E-commerce platforms

• Multi-vendor marketplaces

• Startups with digital + local market focus