Marketing Executive

About Solar Ladder

Solar Ladder is a Fullstack Supply Chain platform for Solar Installers providing Software (SaaS), Financing & Procurement and 3D Solar Design solutions to solar installers. Our goal is to help solar installers increase solar adoption by automating and simplifying ancillary functions and focus on expansion of setting up solar panels.

Solar Ladder is backed by marquee investors such as Axilor Ventures, Titan Capital, Atha Group & DeVC, alongside angels from Groyyo, Mamaearth among others. It has also received awards from London School of Economics, the Government of India and Facebook.  

We, at Solar Ladder, are seeking a Marketing Executive to join our team. We are looking for a team member interested in working in a dynamic startup environment and be a core part of the sales and marketing team.

Essential Skills and Experience

• At least 1 year of experience in B2B software sales
• Bachelor’s degree in marketing, communication or related field
• Strong knowledge of digital marketing, including SEO, SEM, Google Ads, email marketing, etc.
• Possess in-depth knowledge of marketing software or tools.
• Excellent verbal and written communication skills 

Key Responsibilities

• Create and implement inclusive digital marketing strategies by utilising different digital mediums
• Collaborate with other teams (like sales, and customer support, graphic design) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
• Manage and optimize campaigns on various platforms, including Google Ads, Facebook Ads, etc.

Why should you consider joining Solar Ladder?

• If you’re looking for exponential growth at a fast pace
• If you like taking up challenging problem statements and own them on an end to end basis

What will you get?

• Exposure to problem statements across departments 
• Autonomy to apply your thought process to solve problem statements
• Relentless support from all team members to help you achieve your project goals
• Mentorship to enable your professional and personal growth

Perks & Benefits

• Movies/Stand-up/Outdoor events sponsored By Solar Ladder
• Engagement & wellbeing activities on Saturday