Marketing Executive (Sales)

Job Title: Marketing Executive

Industry: Glass Manufacturing

Location: [Insert Location]

Department: Marketing & Sales

Reports To: Marketing Manager / Sales & Marketing Head

Job Summary:

We are seeking a dynamic and results-driven Marketing Executive to support our marketing and sales efforts in the glass manufacturing industry. The ideal candidate will have experience in industrial or B2B marketing, and a strong understanding of market dynamics related to glass products such as architectural glass, automotive glass, container glass, or specialty glass.

Key Responsibilities:

Market Research & Analysis

Conduct market research to identify trends, customer needs, and competitor strategies.

Monitor industry developments and emerging technologies in the glass sector.

Product Marketing

Assist in positioning and promoting glass products (e.g., float glass, tempered glass, laminated glass).

Coordinate with the product development team to understand and highlight product benefits.

Branding & Promotion

Plan and execute marketing campaigns (digital, print, trade shows).

Support the development of brochures, catalogs, website content, and promotional materials.

Ensure brand consistency across all communication channels.

Lead Generation & Sales Support

Generate qualified leads through B2B outreach, email campaigns, and industry networking.

Assist the sales team with customer presentations, technical documents, and quotations.

Follow up with potential and existing customers to support the sales pipeline.

Digital Marketing

Manage social media, company website, and SEO/SEM activities.

Track online engagement metrics and campaign performance.

Customer Relationship Management (CRM)

Maintain and update CRM database.

Analyze customer feedback and help improve marketing strategies.

Qualifications & Skills:

Bachelor’s degree in Marketing, Business Administration, or a related field.

2–4 years of marketing experience, preferably in the manufacturing or building materials industry.

Knowledge of glass products and their industrial applications is highly desirable.

Proficiency in MS Office, CRM tools, and digital marketing platforms.

Strong communication, interpersonal, and presentation skills.

Ability to manage multiple projects and meet deadlines.

Preferred:

Experience with ERP or SAP systems.

Familiarity with industry standards such as ISO, ASTM, etc.

Exposure to international marketing or export procedures (for companies with global customers).

Compensation:

[Insert salary range, incentives, or benefits if applicable]

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person