Marketing Executive

About AquaveAquave is India’s first marine-based skincare brand, built on SeaBoost™ and a proprietary ecosystem of ocean-powered actives designed to solve India’s biggest skin concerns: pigmentation, tanning, sun damage & hydration. We are a high-growth beauty startup scaling across Amazon, D2C, Flipkart, and quick commerce. If you are passionate about building brands, storytelling, data-driven marketing, and leading from the front — this role is for you. 🔹 Role Overview The Marketing Manager will lead Aquave’s overall marketing strategy — brand building, digital growth, performance campaigns, content, influencers, product launches, and retention. You will work directly with the Founder to scale Aquave into India’s #1 marine skincare brand. 🔹 Key Responsibilities 1. Brand & Creative Strategy Build and own Aquave’s brand identity, communication pillars, and marine-science storytelling. Lead high-quality creative development for campaigns, videos, product launches & social media. Ensure brand consistency across D2C, Amazon, Flipkart, Instagram, Packaging & A+ Content. 2. Performance & Growth Marketing Plan and optimise performance campaigns across Meta, Google, Amazon Ads. Drive ROAS improvement, CAC reduction, and conversion optimisation. Work closely with agencies, freelancers, and internal teams to deliver measurable results. 3. Product Marketing Lead end-to-end launches of new products (positioning, communication, creatives, rollout plans). Develop market insights, competitive analysis, and consumer behavior mapping. 4. Influencer & Community Building, identifying, managing, and negotiating with influencers, dermatologists, and content partners. Build Aquave’s community through initiatives, user stories, founder videos, and UGC. 5. Content Leadership Oversee content calendars for Instagram, YouTube, Amazon, Website & Blogs. Create trending, educational, and storytelling-based content around marine science & skincare. Support the founder in delivering high-quality “Founder Talkies” content. 6. E-commerce & Marketplace Strategy Improve Amazon & Flipkart performance: SEO, A+ pages, ads, pricing, and reviews. Drive D2C website CRO, landing pages, funnels & retention using Klaviyo/SMS. 7. Analytics & Reporting Maintain dashboards for performance, marketing spends, ROAS, revenue splits, and monthly targets. Present insights to leadership with recommendations for growth. 🔹 Requirements Must-Have Skills 2–5 years of experience in D2C/Beauty/Skincare/FMCG marketing. Strong understanding of Meta Ads, Google Ads, and Amazon Ads. Ability to create or guide high-quality video & photo content. Knowledge of influencer marketing and social media trends. Excellent communication, copywriting, and brand storytelling skills. Strong analytical mindset with comfort in numbers and dashboards. Good-to-Have Experience in fast-paced startups or early-stage brands. Understanding of skincare ingredients, consumer psychology, and beauty industry trends. Prior experience with Shopify, Klaviyo, Amazon Seller Central. 🔹 What We Offer Opportunity to help build India’s first marine-science skincare movement. Work directly with the Founder on high-impact brand decisions. Fast career growth in a high-performance environment. Competitive salary + performance incentives + ESOP potential for high performers. Creative freedom to experiment and innovate.