Marketing Executive - Field Operations - Diagnostics

Marketing Executive

Role & responsibilities

• Event Management

  : Plan, organize, and execute on-ground promotional events, including health check-up camps and community awareness programs, ensuring alignment with brand objectives.

• Logistics & Execution

  : Oversee all aspects of event setup and execution, including the arrangement of banners, promotional materials, tables, and medical equipment to ensure smooth operations.

• Partnership Development

  : Build and maintain strategic relationships with local chemists to enable collaborative marketing efforts such as co-branded signage and joint promotions.
• Establish and nurture connections with housing societies and corporate offices to secure permissions and organize health camps.

• Promotional Campaigns

  : Oversee and execute targeted leaflet distribution strategies to maximize outreach and engagement in key localities

• Reporting & Analysis:

  Maintain accurate daily and weekly reports detailing campaign activities, lead generation, and key performance metrics to evaluate effectiveness and guide future initiatives.

Preferred candidate profile

• 1 to 3 years of proven experience in field marketing, BTL (Below-the-Line) activities, or similar on-ground promotional roles.
• Prior experience in the

  healthcare, diagnostics, or retail industry

  is highly preferred.
• Excellent

  communication

  ,

  interpersonal

  , and

  negotiation

  skills.
• Proven ability to build and maintain professional relationships with diverse stakeholders including vendors, community leaders, and corporate representatives.
• Practical knowledge of

  vendor management

  for BTL marketing materials:
• Understanding of

  printing techniques

  , material specifications (e.g., flex, vinyl, paper stocks).
• Familiarity with fabrication of promotional items such as

  glow sign boards

  .
• Possession of a

  two-wheeler

  is strongly preferred for field mobility.
• Willingness to work

  flexible hours

  based on event schedules.