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1.0 - 2.0 years
2 - 7 Lacs
mumbai
Work from Office
Key Responsibilities Camp & Event Execution: Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture. Lead Generation: Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking. Local Partnerships: Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities. Pamphlet & BTL Operations: Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI. Territory Mapping: Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar. Compliance & Brand: Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs. Reporting: Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops. Targets & KPIs Qualified leads per week & conversion to appointments Show-ups and first-visit conversions from activities Number of activities executed per week (society/corporate/partnerships) Cost per lead (CPL) and ROI by activity type Partner/society re-booking rate Must-Have Skills 1-2 years in offline/field marketing, BTL promotions, or event execution Strong coordination, negotiation, and problem-solving skills Comfortable with fieldwork, including weekends and flexible timings Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos Fluency in Hindi & English (Marathi preferred) Nice-to-Have Skills Experience in healthcare, wellness, or retail activations Knowledge of Mumbais Western & Central catchments Two-wheeler (conveyance as per company policy)
Posted 1 day ago
3.0 - 8.0 years
4 - 6 Lacs
Noida
Work from Office
Role & responsibilities Reporting to the unit Facility Director & doted reporting to the corporate PR & Branding Head. Conceptualizing and implementing BTL activities to communicate brand presence & increase footfalls / generate leads to the unit. Activations in residential welfare association. Activations in schools & colleges. Activation in commercial spaces. Close co-ordination with corporate creative teams on requirements of unit level collaterals. Close coordination with in-house doctors & PR agencies for articles / journals / blogs. Brand promotional activity. In-house patient engagement activities like- Baby Shower etc. Work with doctor referral marketing team, by taking part in the arranged events and by supporting with required marketing collaterals as and when required.
Posted 2 months ago
1 - 2 years
3 - 4 Lacs
Faridabad
Work from Office
Role & responsibilities Develop and implement localized offline marketing strategies to increase clinic visibility and patient footfall. Coordinate branding activities such as health talks, seminars, print advertisements, and distribution of promotional materials. Track and evaluate ROI of offline campaigns and promotional events. Identify, onboard, and maintain relationships with referring gynecologists, general practitioners, and other specialists. Conduct regular visits to clinics and hospitals to build strong professional ties. Educate doctors on IVF services, treatment protocols, and patient success stories to encourage referrals. Provide updates and feedback to referring doctors regarding patient progress (as permitted). Plan, organize, and execute fertility awareness and diagnostic camps in collaboration with hospitals, clinics, corporates, and community centers. Coordinate logistics, staffing, promotional materials, and follow-ups post-camp. Collect and analyze camp data for lead generation and conversion tracking. Identify new business opportunities and unexplored markets. Set monthly targets for leads, conversions, and referrals and work to achieve them. Maintain CRM records and provide regular reporting to management on performance metrics. Preferred candidate profile
Posted 3 months ago
2 - 4 years
3 - 4 Lacs
Rewari, Jhajjar
Work from Office
Develop and maintain relationships with referral partners such as local doctors, clinics, diagnostic centers & Optical Shops Regularly visit and engage with existing and potential referrers to generate patient leads. Organize and conduct CMEs, doctor meets, and other outreach programs. Track referrals and follow up on patient conversions. Ensure to organise monthly camps Maintain accurate records of visits, interactions, and outcomes in the system. Analyze referral trends and provide weekly/monthly reports to management. Work closely with the operations and clinical teams to ensure a seamless referral experience. Please contact @ 7496956259 and mail at neha.sharma@eyeqindia.com
Posted 3 months ago
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