Marketing Executive

Position Title: Marketing Executive

Location: Kolkata, India

Company: FBCH PVT.LTD.

Experience Required: 6 months-2 years of experience

Salary Range: 12,000-15,000 per month

Employment Type: Full-Time

Company Details

Delhi Chai Café, with over 40 operational outlets across India, is a fast-growing tea café franchise chain celebrated for its diverse range of chai blends, cozy nukkad-style ambience, and pocket friendly snacks like pasta, wraps, and burgers. Spanning across pan-India locations, it beautifully blends the essence of traditional Indian tea culture with a contemporary café experience. The brand offers tailor-made franchise models with low investment high, ROI and end-to-end setup support—especially encouraging and empowering women entrepreneurs. Now expanding to Kolkata, we welcome you to be a part of our vibrant and rapidly growing journey!

Major Responsibilities:

1. Strategic Marketing & Planning

• Support development of marketing strategies aligned with franchise growth goals (local and pan-India).
• Help plan campaigns for product launches, seasonal offers, and special promotions.

2. Digital & Social Media

· Manage presence on social platforms (e.g., Instagram, Facebook, X/Twitter): create posts, stories, and engagement activities.

· Monitor analytics and KPIs like reach, engagement, and conversion metrics.

· Analyze engagement metrics and adjust marketing content accordingly.

3. Franchise & Lead Support

· Work with sales and lead generation teams (similar to telesales & sales roles) to nurture franchise enquiries and support outreach.

· Help maintain CRM records and track marketing-to-lead conversions.

4. Market Research & Insights

· Conduct local market research to understand customer preferences, competitor activity, and trends within the tea café/F&B segment.

· Report insights to optimize campaign planning and franchise targeting.

5. Event & Local Engagement

· Assist with planning and promoting local events, influencer collaborations, tastings, or community outreach to boost brand visibility.

6. Offline Marketing Support

· Assist with on-ground promotions such as flyers, banners, sampling, or franchise investor events.

7. Reporting

· Prepare weekly and monthly marketing performance reports, including ROI and impact of campaigns.

Skills & Qualifications:

Education:

• Bachelor’s degree in Marketing, Business, Communication, or related field (typical requirement).
• Certifications in digital marketing are a plus.

Experience:

• 6months-2 years in marketing, digital marketing, or sales support (freshers with strong digital skills may also qualify).
• Experience in social media, franchise support, or F&B marketing is advantageous.

Skills:

· Excellent communication (Hindi & English)

· Familiarity with social media platforms and basic analytics

· Creative content ideation

· Ability to coordinate across teams and work independently

· Basic knowledge of marketing tools (Google Analytics, Meta Business Suite)

How to apply:

send your resume to ayushi@delhichaicafe.com

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person