Marketing Executive

Job Description – Marketing Executive

Position: Marketing Executive

Location: Ahmedabad, Gujarat

Department: Marketing

About Biometa Polypack

Biometa Polypack is a CPCB-approved manufacturer of 100% compostable bags and sustainable outer packaging solutions. From grocery and garbage bags to protective wraps for electronics and industrial applications, we provide eco-friendly alternatives to plastic and paper packaging.

Role Overview

We are looking for a dynamic and result-oriented Marketing Executive to join our team. This role is perfect for someone who thrives in a startup environment, enjoys multitasking, and can take ownership of marketing activities — from lead generation to content creation and campaign execution.

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Key Responsibilities

Lead Generation & Outreach

• Make cold calls, send follow-up emails, and schedule meetings with potential clients.

• Maintain and grow lead database with accurate information and segmentation.

• Research target industries and identify new prospects.

Content & Campaigns

• Write engaging blogs, LinkedIn posts, email newsletters, and product content to enhance brand presence.

• Generate creative ideas for marketing campaigns, events, and promotions.

• Collaborate with the design team (or external partners) for visual content.

Database & Reporting

• Maintain marketing data in CRM/Excel and track performance metrics.

• Prepare weekly and monthly reports on lead status, campaign performance, and conversions.

Brand Building & Events

• Support the planning and execution of industry events, expos, and product campaigns.

• Suggest innovative ways to boost visibility and improve client engagement.

Cross-Functional Collaboration

• Coordinate with sales, operations, and product teams to ensure marketing efforts align with business goals.

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Required Skills & Competencies

• Excellent communication (verbal & written) and presentation skills.

• Strong ability to generate and nurture leads through calls, emails, and follow-ups.

• Basic knowledge of digital marketing, social media, and campaign management.

• Creative thinker with attention to detail and willingness to experiment.

• Good organizational skills with ability to maintain clean data and reports.

• Ability to work independently, take initiative, and thrive in a startup culture.

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Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 0–3 years of experience in marketing, lead generation, or similar role (freshers with excellent communication skills are welcome).

• Familiarity with CRM tools, MS Excel/Google Sheets, and basic digital marketing concepts preferred