Marketing Executive

Job Title: Marketing Executive

Experience: 1–3 Years

Department: Marketing / Digital Marketing

Employment Type: Full-time

Job Purpose

The Digital Marketing Executive will be responsible for planning, executing, optimizing, and scaling all digital marketing activities of the organization. This role requires a highly technical, data-driven professional with deep expertise in performance marketing, analytics, SEO, and campaign optimization, ensuring measurable growth across platforms.

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Develop and execute end-to-end digital marketing strategies aligned with business and revenue goals.
• Plan monthly and quarterly digital roadmaps covering paid, organic, and performance channels.
• Identify growth opportunities across platforms and marketing funnels.

2. Performance & Paid Marketing (Core Responsibility)

• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and other platforms.
• Manage budgets, bidding strategies, targeting, creatives, and A/B testing.
• Monitor conversions and overall campaign efficiency.
• Scale high-performing campaigns while controlling costs.

3. Analytics, Tracking & Reporting

• Analyze traffic sources, funnels, attribution, and user behavior.
• Create detailed performance reports with actionable insights for leadership.
• Use data to drive decision-making, not assumptions.

4. SEO & Website Optimization

• Lead on-page, off-page, and technical SEO initiatives.
• Improve website performance, landing pages, page speed, and conversion rates.
• Coordinate with developers for technical fixes and enhancements.
• Ensure the website is optimized for traffic, UX, and conversions.

5. Marketing Automation & CRM Support

• Support email, WhatsApp, and retargeting campaigns through automation tools.
• Implement audience segmentation, remarketing funnels, and lifecycle campaigns.
• Improve lead quality and conversion through data-backed workflows.

6. Team Coordination & Execution

• Guide content, creative, and social media teams with data-driven inputs.
• Define KPIs and performance benchmarks for campaigns.
• Ensure all digital efforts align with brand and business objectives.

Required Skills & Qualifications

• 1–3 years of hands-on experience in digital marketing or performance marketing.
• Strong expertise in Google Ads, Meta Ads and analytics tools.
• In-depth understanding of conversion tracking, funnels, and attribution.
• Proven experience in campaign optimization and budget management.
• Strong technical understanding of SEO, landing pages, and website performance.

Soft Skills (Important for This Role)

• Analytical and problem-solving mindset.
• Strong ownership and accountability for results.
• Strategic thinking with execution focus.
• Ability to explain data and insights clearly to non-technical teams.
• Decision-making based on data, not guesswork.

Preferred Skills

• Experience with e-commerce or lead-based businesses.
• Experience working with agencies or cross-functional teams.
• Familiarity with CRM tools and marketing automation platforms.

Job Type: Full-time

Work Location: In person