Marketing Excellence

Job Details:

Role

Direct Reporting

Level

Function

Location:

Job Purpose & Scope

Accountable for cascading the marketing efforts in the respective regions as decided by the marketing strategy

Accountability Result Indicator

• Timely execution of marketing interventions
• Customer insights effectiveness
• Management for Region (support overall category teams)

Key Accountabilities:

Strategy and Planning

• Plan and budget marketing activities in the region
• Build the regional marketing plan to bridge the category strategy and sales strategy in close collaboration with the regional sales teams

Functional

• Oversee and drive regional customization and compliance of marketing briefs and stories
• Review all developed communication collaterals, advertising & promotion campaigns to ensure correctness, effectiveness and adherence to messaging as directed by category/brand positioning and regulatory compliance
• Organize OmniActive presence in trade shows and events in Europe and AMEA to showcase products and generate leads.
• Maintain contact with local vendors for market intelligence, marketing collateral, visual design etc.
• Evaluate the effectiveness of promotion and advertising programs and recommend changes or improvements
• Conceptualize and Design periodic trainings and meetings with sales on marketing strategy and initiatives
• Share customer feedback / insights received with the category teams

Qualifications, Experience & Skills

Education:

Masters Degree - Marketing

Experience:

3-6 years of experience

Skills & Competencies:

• Marketing execution
• Creative solutioning
• Customer Orientation
• Communication and presentation skills
• Creative mind-set

Physical & Environmental Job Demands:

• Overall, this position is sedentary
• This job may require repetitive typing/mouse usage
• Occasional travel required