Marketing Excellence

The Marketing Excellence Manager will be responsible for driving key strategic marketing initiatives and ensuring operational execution across geographies and functions. This role involves project managing innovation and go-to-market efforts, analyzing marketing and campaign performance, and supporting cross-functional coordination. In terms of Strategic Support & Project Management, you will be required to drive cross-functional collaboration throughout the innovation process. This includes finalizing market, customer, and competitor research, shaping category strategy, operating plans, and financial models. You will project manage innovation and new product development (NPD) initiatives to ensure alignment with timelines and business objectives. Additionally, you will drive strategic marketing activities like campaign refreshes, collateral updates, and content rollouts based on business priorities and market needs. It will be your responsibility to identify bottlenecks and risks across projects, escalate when necessary, and ensure timely resolution to maintain momentum. Regarding Marketing Performance & Analytics, you will need to analyze product, campaign, and lead funnel performance across markets and categories to generate actionable insights. Monitoring and reporting on digital and social media performance will be key, along with identifying opportunities to enhance reach, engagement, and visibility. You will also analyze sales trends to pinpoint growth opportunities within existing accounts. Collaborating with category managers to develop targeted strategies and campaigns to strengthen key account relationships will be part of your role. Studying the pattern of success across regions and compiling global success stories against each growth lever is also expected. To qualify for this position, you should have an MBA in Marketing and 4-6 years of experience in B2B marketing, marketing strategy, preferably in the nutraceuticals or health sciences sector. The ideal candidate will possess skills and competencies such as Business Acumen, Analytical Ability, Customer Orientation, Problem Solving & Decision Making, Communication skills, and a Creative mind-set.,