Marketing Director

Marekting Director

Responsibilities -

• Growth Marketing

  -Develop and execute a multi-channel marketing strategy to drive awareness, engagement, and conversions. Identify and optimize high-impact marketing channels, including digital, online, offline partnerships, referral programs, and influencer collaborations etc

• Brand & Positioning

  - Own brand messaging and storytelling, ensuring a strong presence in the beauty space. Create and manage high-impact marketing campaigns that establish trust and credibility & foster brand engagement. Develop content and thought leadership initiatives to position the organisation as the go-to brand.

• GTM Strategy

  - Develop the Go-To-Market strategy with the objective of increasing brands market share & achieving customer acquisition at low CAC

• Performance & Data-Driven Marketing

  - Set up paid marketing on google, meta platforms as as well as on leading marketplaces (amazon, walmart etc). Establish KPIs, dashboards, and tracking systems to measure marketing effectiveness. Run A/B tests, conversion rate optimization (CRO), and campaigns to generate & efficiently convert leads.

• Brand Partnerships & Community Building

  - Develop brand partnerships to expand marketing reach. Partner & collaborate with international brands & influencers to fuel brand reach. Build and manage referral and affiliate marketing programs for organic growth.

• Content & Creative Strategy

  - Lead the team in developing a content & creative strategy that furthers trust in the community

• Marketing budgets & Forecasts

  -Own the marketing P&L, allocate budgets to brand as well as performance campaigns, study inefficiencies in cost of acquisition & strive for consistent top line growth

• Leadership & Team Management

  -Lead the marketing team— brand marketers as well as performance marketing & creative teams & agencies. Set clear goals, processes, and performance metrics to align marketing efforts. Drive cross-functional collaboration with sales, product, and operations to enhance customer experience.

Good To Have -

• Experience in holistic marketing - both brand as well as performance marketing
• Prior experience in D2C brands
• Prior experience in marketing for international markets (USA, Europe)

CTC -Upto Rs. 30LPA (Basis last drawn)

Location - Bangalore