Marketing Director

Job Title – Marketing Director

Company

Location –

Experience:

Industry Preference:

Indra Holdings oversees the specialty regional rice brand SWAH and a healthy functional beverage brand and a ready-to-drink (RTD) beverage brand. Swah is a luxury rice brand celebrating India’s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.

As an early-stage startup focused on strategic growth and operational excellence, we are seeking a seasoned Marketing Director to join the Founder's Office, reporting to the Chairman.This position will be groomed for a future CMO role.

Role Overview

Marketing Director

Key Responsibilities

1. Own and evolve Swah’s

   brand identity

   , voice, and positioning in the premium lifestyle space, translating the brand vision into a clear and consistent marketing strategy.
2. Lead

   qualitative and quantitative consumer research

   to uncover insights, validate pricing and positioning, and identify opportunities in luxury FMCG and gifting.

3. Drive marketing P&L and budgeting,

   allocating spends effectively across

   brand-building and performance marketing

   , and ensuring measurable ROI.
4. Liaison and manage creative, media, influencer, performance, and research

   agencies,

   ensuring quality, brand consistency, and timely delivery.

5. Plan and execute full-funnel campaigns, new product and market launches, and retail activations

   in close alignment with product, sales, and operations.

6. Build and mentor a high-performing marketing team

   of 4 team members while creating a culture of agility, experimentation, and brand-first thinking across the organisation.
7. Manage the brand budget across channels.