Marketing Data Analyst

Job Title: Marketing Data Analyst

Location: Bengaluru (In-Office)

Experience: 2-6 Years

CTC: Upto 18 LPA

Key Responsibilities:

• Analyze performance metrics across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.)
• Build and maintain automated dashboards using SQL, Python, and Google Sheets
• Monitor KPIs such as CAC, ROAS, CTR, CPI, and suggest optimizations
• Collaborate with performance marketing, creative, and product teams to improve campaigns
• Design and execute A/B tests, audience segmentation, and extract actionable insights
• Assist with attribution modeling and spend forecasting
• Lead weekly and monthly performance reporting for leadership

Required Skills & Qualifications:

• Proficiency in digital marketing platforms (Meta Ads, Google Ads, UAC, YouTube, DV360)
• Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and Firebase/GA4
• Knowledge of acquisition funnels, retention cohorts, and attribution models
• Working knowledge of SQL (BigQuery, MySQL)
• Basic Python for data automation and visualization (Pandas, Matplotlib preferred)
• Advanced Google Sheets skills (formulas, pivots; App Script is a plus)
• Strong communication and ability to work cross-functionally
• Bonus: Familiarity with BI tools (Looker Studio, Tableau) and marketing APIs (Google Ads API, Meta Ads API)