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Marketing Data Analyst

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title: Marketing Data Analyst

Location: Bengaluru (In-Office)

Experience: 2-6 Years

CTC: Upto 18 LPA


Key Responsibilities:

  • Analyze performance metrics across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.)
  • Build and maintain automated dashboards using SQL, Python, and Google Sheets
  • Monitor KPIs such as CAC, ROAS, CTR, CPI, and suggest optimizations
  • Collaborate with performance marketing, creative, and product teams to improve campaigns
  • Design and execute A/B tests, audience segmentation, and extract actionable insights
  • Assist with attribution modeling and spend forecasting
  • Lead weekly and monthly performance reporting for leadership


Required Skills & Qualifications:

  • Proficiency in digital marketing platforms (Meta Ads, Google Ads, UAC, YouTube, DV360)
  • Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and Firebase/GA4
  • Knowledge of acquisition funnels, retention cohorts, and attribution models
  • Working knowledge of SQL (BigQuery, MySQL)
  • Basic Python for data automation and visualization (Pandas, Matplotlib preferred)
  • Advanced Google Sheets skills (formulas, pivots; App Script is a plus)
  • Strong communication and ability to work cross-functionally
  • Bonus: Familiarity with BI tools (Looker Studio, Tableau) and marketing APIs (Google Ads API, Meta Ads API)

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