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Godaddy Operating Company, Llc
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Marketing Data Analyst

Marketing Data Analyst

Godaddy Operating Company, Llc

4 - 9 years

14 - 18 Lacs

Pune

Posted:6 hours ago| Platform:

Apply

Skills Required

Outbound Data management Analytical SMS Digital marketing Monitoring Marketing strategy CRM SQL Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Join Our Team...

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy s outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers success!

The Marketing Data Analyst will bring to bear their experience and knowledge of marketing data to deliver timely and relevant omni channel marketing experiences to our customers worldwide. Your experience understanding and working with marketing data will be applying a robust marketing technology platform to drive campaign automation and optimization.This will ensure continuous improvement in scaling operations for our customer marketing programs, including Email, SMS, WhatsApp, and new & emerging channels

What youll get to do...

Serve as Marketing Data subject matter expert for the Customer Marketing team with extensive knowledge of data including standard methodologies and anti-patterns
Play an active role in driving requirements for the implementation and integration of an evolving exceptional marketing automation platform
Craft and develop customer segments to be applied over Email, Web, CRM, SMS, WhatsApp, and many other customer touch points
Collaborate with cross functional teams in the creation of segmentation and personalisation-based strategies
Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data

Your experience should include...

4+ years of experience in marketing data management, specialising in data set development for marketing automation and email marketing
Minimum 4 years of experience working with SQL syntax, relational and non-relational database models, OLAP, and data driven marketing platforms with proven experience writing and understanding complex queries
Expertise in testing/optimization methodologies, performance tuning for self-work and reviews with strong analytical and data presentation abilities
Experience collaborating with the MarTech Platform Team, Data Platform, and Marketing Managers to present findings, quickly diagnose and troubleshoot emergent issues
Experience in segmentation tools like Message Gears, SQL Server, and AWS database systems such as Redshift, Athena is highly preferred
Experience with Data Visualisation tools like Tableau and/or Quick-Sight is preferred

You might also have...

Four-year bachelor s degree required; master s degree is preferred
Hands on skills in Python and experience with an enterprise level Marketing Automation platform such as Salesforce Marketing Cloud is preferred
Experience working with B2B and B2C data including lead and prospect management is nice to have

Weve got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

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Godaddy Operating Company, Llc

Internet Services / Technology

Scottsdale

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Marketing Data Analyst