Marketing Data Analyst - India

Siemens

5 - 10 years

11 - 15 Lacs

pune

Posted:18 hours ago| Platform:

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Skills Required

power bi sql marketing revenue b2b marketing digital marketing strategic marketing snowflake oracle eloqua oracle data management sales alteryx forrester technology marketing b2b portfolio marketing analytics go-to-market strategy buying creativity

Work Mode

Hybrid

Job Type

Full Time

Job Description

Position Overview:

Key Responsibilities:

Analyze large, complex datasets using SQL to uncover trends and opportunities.
Build and maintain interactive dashboards and data visualizations in Power BI.
Track and optimize marketing KPIs, functional metrics, and impact metrics.
Apply Forresters B2B Revenue Waterfall to align marketing and sales around buying groups.
Leverage web analytics and customer journey analytics to improve digital marketing performance.
Use Oracle, Snowflake, and Alteryx for data management and automation.
Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.

Qualifications:

Bachelors degree in Marketing, Business, Statistics, or a related field (Masters preferred).
5+ years of experience in marketing analytics, revenue marketing, or a related field.
Proficiency in SQL, Excel, and Power BI.
Experience with Alteryx or similar data automation tools.
Strong understanding of B2B marketing and revenue alignment frameworks.
Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
Excellent communication skills with the ability to present complex data clearly to stakeholders.

Soft Skills:

Strategic Thinking
You see the big picture and connect data to business outcomes.
Cross-Functional Collaboration
You work seamlessly with teams across the organization.
Stakeholder Engagement
You influence decisions at all levels with data-backed insights.
Process Optimization
You streamline workflows for efficiency and scalability.
Adaptability
You thrive in fast-paced, evolving environments.
Attention to Detail
You ensure accuracy in every analysis and report.
Project Management
You juggle multiple priorities and deliver on time.

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