Marketing coordinator - Online events/Masterclass

We’re looking for a driven and creative Event Marketing & Communications person to

lead the execution of our online events, webinars, and masterclasses. You’ll be the owner

of the full event funnel - from audience acquisition to show-up rate, using engaging

communication, targeted campaigns, and strategic coordination.

If you're a natural storyteller, copywriter, and growth thinker who understands how to

move audiences to action and thrives in fast-paced environments — we want you on the

team.

Responsibilities

● Own end-to-end planning and execution of online events & masterclasses

● Drive registrations & attendance through high-performing campaigns via:

○ Email marketing

○ WhatsApp broadcasts

○ SMS campaigns

○ In-app push notifications

○ Community posts (Reddit, Quora, Telegram, etc.)

● Craft compelling and clear event communication copy across all channels

● Coordinate with internal and external stakeholders (speakers, partners, design, ops)

to ensure event success

● Analyze event funnel performance (registrations → show-up → retention) and

optimize continuously

● Identify gaps and brainstorm new ideas to increase reach and engagement

● Ensure timely follow-ups, feedback loops, and reporting post-event

What We’re Looking For

● Excellent copywriting, storytelling & email writing skills — you know how to

hook attention and convert it

● Strong understanding of marketing funnels, audience psychology, and content

performance

● Analytical mindset - ability to look at event data and draw actionable insights

● Creative problem solver & ideator - you love figuring out what works

● Hands-on experience with tools like Mailchimp / Sendinblue / WebEngage /

WhatsApp APIs / CRMs

● Excellent project management and cross-functional coordination

● Ownership-driven - you treat every event like your own product

Bonus If You Have

● Experience running high-volume webinars or online workshops

● Basic design or video editing skills (Canva, etc.)

● Background in EdTech, SaaS, or community-led growth

What Success Looks Like

● You consistently hit (or exceed) registration and attendance goals

● Your campaigns deliver high open & click-through rates

● You create event flows that are scalable, trackable, and repeatable

● You identify what resonates with our audience and double down on it