Marketing Coordinator

Job Title:

Location

Job Summary:

Key Responsibilities:

• Marketing Strategy:

  Develop, implement, and manage comprehensive marketing strategies aligned with company goals.

• Campaign Management:

  Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events.

• Team Leadership:

  Lead and mentor a team of marketing professionals, providing guidance and support to achieve team and individual objectives.

• Budget Management:

  Manage the marketing budget effectively, optimizing spending for maximum ROI.

• Content Development:

  Oversee the creation of marketing content, including advertisements, blog posts, social media updates, and email campaigns.

• Brand Management:

  Maintain and enhance brand identity and consistency across all marketing materials and channels.

• Analytics and Reporting:

  Analyze marketing data and metrics to assess campaign performance and make data-driven decisions.

• Cross-Functional Collaboration:

  Collaborate with admissions managers and counsellors, Heads of Schools, and other departments to ensure marketing efforts align with overall company strategies.

• Digital Marketing:

  Utilize digital marketing tools and platforms, such as SEO, SEM, email marketing, and social media, to drive online visibility and engagement. Plan and strategize digital marketing campaigns in detail including Facebook, Instagram, Google and LinkedIn Ad campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in marketing, with a track record of successful campaigns and team management.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent communication and leadership abilities.
• Creative thinking and problem-solving skills.