Marketing Communications (Marcom) Specialist

Type:

Reports to:

Marketing Communications Specialist

non-surgical spine and posture care clinic

• Develop and execute integrated marketing campaigns aligned with business goals.
• Create engaging content for social media, website, email, and print collaterals.
• Manage creative resources and oversee digital campaigns end-to-end.
• Design clear, persuasive messaging to highlight the benefits of chiropractic and spine care.
  

• Plan and execute corporate seminars, posture screenings, and wellness workshops.
• Drive corporate tie-ups, CSR initiatives, and cross-referrals with healthcare & wellness providers.
• Lead the planning and execution of the Mr. & Ms. India Posture Pageant.
• Travel within Bangalore regularly to establish and maintain corporate relationships.
  

• Create educational articles, newsletters, videos, and webinars on spine health, posture, and lifestyle care.
• Ensure timely dissemination across digital platforms and in-clinic channels.
  

• Build strong networks with corporates, influencers, wellness experts, and community leaders.
• Represent the clinic at external forums, corporate events, and media opportunities.
  

• Monitor campaign & event performance against defined KPIs.
• Provide regular reports and actionable insights for continuous improvement.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• 3–6 years of experience in marketing communications, event management, or healthcare marketing.
• Proven expertise in digital marketing, content creation, and social media management.
• Strong presentation, public speaking, and interpersonal skills.
• Prior exposure to the healthcare/wellness industry preferred.
• Highly organised with the ability to manage multiple projects independently.
• Willingness to travel across Bangalore (mandatory).
• Candidates with their two-wheeler preferred (fuel allowance provided).
  

Compensation & Benefits

• Salary: ₹ 6 – 9 LPA (depending on current CTC & experience).
• Performance Incentives based on campaign & outreach success.
• PF & conveyance allowance for official meetings.
• Dynamic, growth-focused work environment with direct exposure to leadership.