KEY RESPONSIBILITIES: 1. Strategy & Planning Define and execute a 12 month digital marketing roadmap aligned with business goals Benchmark competitors and global digital trends in the industry 2. Website & SEO Oversee complete revamp of company website(s) with external agency/partners Ensure strong on-page and off-page SEO practices for lead generation Set up and monitor Google Analytics, Tag Manager, Search Console 3. Content & Social Media Develop and execute a LinkedIn content calendar: product insights, case studies, team stories, thought leadership Manage company presence on industry forums Design and standardize internal communications & templates 4. E-mail Campaigns Plan and execute targeted email campaigns to customers and partners Drive remarketing and lead nurturing through CRM or simple automation tools 5. Team & Agency Management Evaluate, select, and manage external agencies, freelancers, or interns Build internal content, design, and analytics capability over time REQUIRED SKILLS & PREFERRED BACKGROUND FOR THE JOB: 1. Strong content strategy & communication skills 2. Proficiency with LinkedIn, Google Analytics, SEO tools (SEMrush, Ahrefs) 3. Website experience (WordPress/Webflow preferred) 4. Analytical mindset with eye for creative storytelling 5. B2B manufacturing, automotive, or industrial marketing experience 6. Hands-on with both execution and strategy 7. Demonstrated ability to scale digital presence from scratch
Job Title: Trainee Company: Zylog ElastoComp Location: Pune/Nashik Job Description: We're looking for a Trainee to support various projects across departments, learn manufacturing processes, and gain hands-on experience in Thermoplastic Elastomers. Requirements: - Diploma/BE in Mechanical or Plastics - 0-1 year of experience - Strong analytical and problem-solving skills - Excellent communication and teamwork skills - Ability to work in a fast-paced environment Contact: k.chaudhari@zylogelastocomp.com (+91) 8530744457 Show more Show less
Role & responsibilities Key Responsibilities: Marketing Communication & Promotion Leverage networking channelscustomers, industry influencers, partners—to support growth via targeted communication strategies. Organize and lead seminars, customer trainings, and promotional events. Craft and distribute commercial & technical newsletters, announcements, and updates. Drive lead generation activities through content and outreach campaigns. Event Management Plan, design and execute in-person and virtual events , including tradeshows, webinars, and customer engagements. Oversee event budgets ; coordinate internal processes with stakeholders. Partner with vendors, agencies, and third parties to deliver events effectively. Develop event collateral, digital campaigns, social media content, and lead capture programs. Manage costs, logistics, timelines, and cross-functional coordination for seamless execution. Digital & Content Marketing Own development and maintenance of the corporate website —blogs, case studies, pages—with SEO alignment. Work with digital advertising partners to optimize online performance. Engage audiences effectively via Facebook, LinkedIn, Twitter , and other platforms. Create a wide range of content: corporate profiles, executive briefs, presentations, brochures, videos, email campaigns, and more. Maintain brand style guides, templates, tone/voice standards, and visual identity across mediums. Manage creative contractors—designers, writers, editors—for effective content production. Market Intelligence & Analytics Collect, analyse, and apply insights from market data, competitor intelligence, and customer behaviours. Conduct regular market research to identify trends, growth opportunities, and portfolio gaps. Monitor product performance and competitor activity to inform ongoing strategy. Track campaign performance (leads, engagement, ROI), provide monthly forecasts, and optimize accordingly. Strategic & Product Support Support product management and development teams with marketing insights. Ensure alignment of communication strategies with overall business , geographical ( domestic & international) and product objectives. Developing all product information materials , packaging & branding designs. Budget & Stakeholder Management Maintain accountability for marketing budget, forecasts, and monthly spend accuracy. Build and maintain relationships with functional heads, technical specialists, marketing/sales, and external agencies. Oversee vendor joint-marketing programs and internal communication initiatives. Align MarCom efforts with internal stakeholders and external partners for cohesive messaging. Brand, PR & Crisis Communication Ensure all marketing materials conform to brand identity and corporate standards. Manage PR activities, media relations, press releases, and crisis communications strategy Coordinate media inquiries and build connections with journalists and influencers. Manage all internal communication for all group companies Campaign Management & Continuous Improvement Plan, execute, and optimize integrated marketing campaigns across channels (web, email, social, events). Manage campaign timelines, resource allocation, and agency partnerships. Set clear KPIs, measure effectiveness, and apply data-driven optimizations. Share best practices, learnings, and scale successful initiatives across teams/globally Preferred candidate profile