Marketing Communications (Marcom) Specialist

Role & responsibilities

Key Responsibilities:

Marketing Communication & Promotion

• Leverage networking channelscustomers, industry influencers, partners—to support growth via targeted communication strategies.
• Organize and lead seminars, customer trainings, and promotional events.
• Craft and distribute commercial & technical newsletters, announcements, and updates.
• Drive lead generation activities through content and outreach campaigns.

Event Management

• Plan, design and execute

  in-person and virtual events

  , including tradeshows, webinars, and customer engagements.
• Oversee

  event budgets

  ; coordinate internal processes with stakeholders.
• Partner with vendors, agencies, and third parties to deliver events effectively.
• Develop event collateral, digital campaigns, social media content, and lead capture programs.
• Manage costs, logistics, timelines, and cross-functional coordination for seamless execution.

Digital & Content Marketing

• Own development and maintenance of the

  corporate website

  —blogs, case studies, pages—with SEO alignment.
• Work with digital advertising partners to optimize online performance.
• Engage audiences effectively via

  Facebook, LinkedIn, Twitter

  , and other platforms.
• Create a wide range of content: corporate profiles, executive briefs, presentations, brochures, videos, email campaigns, and more.
• Maintain brand style guides, templates, tone/voice standards, and visual identity across mediums.
• Manage creative contractors—designers, writers, editors—for effective content production.

Market Intelligence & Analytics

• Collect, analyse, and apply insights from market data, competitor intelligence, and customer behaviours.
• Conduct regular market research to identify trends, growth opportunities, and portfolio gaps.
• Monitor product performance and competitor activity to inform ongoing strategy.
• Track campaign performance (leads, engagement, ROI), provide monthly forecasts, and optimize accordingly.

Strategic & Product Support

• Support product management and development teams with marketing insights.
• Ensure alignment of communication strategies with overall business , geographical ( domestic & international) and product objectives.
• Developing all product information materials , packaging & branding designs.

Budget & Stakeholder Management

• Maintain accountability for marketing budget, forecasts, and monthly spend accuracy.
• Build and maintain relationships with functional heads, technical specialists, marketing/sales, and external agencies.
• Oversee vendor joint-marketing programs and internal communication initiatives.
• Align MarCom efforts with internal stakeholders and external partners for cohesive messaging.

Brand, PR & Crisis Communication

• Ensure all marketing materials conform to

  brand identity

  and corporate standards.
• Manage PR activities, media relations, press releases, and crisis communications strategy
• Coordinate media inquiries and build connections with journalists and influencers.
• Manage all internal communication for all group companies

Campaign Management & Continuous Improvement

• Plan, execute, and optimize

  integrated marketing campaigns

  across channels (web, email, social, events).
• Manage campaign timelines, resource allocation, and agency partnerships.
• Set clear KPIs, measure effectiveness, and apply data-driven optimizations.
• Share best practices, learnings, and scale successful initiatives across teams/globally

Preferred candidate profile