Marketing & Branding Head | QSR Industry Experience Mandatory | Mumbai

Brand Strategy

1. Develop a compelling brand identity that reflects the cafés premium

positioning, values, and customer promise..

2. Create brand guidelines and ensure consistent execution across all

customer touchpoints physical and digital.

Marketing Leadership

1

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Launch & Growth Marketing

1. Develop and execute go-to-market strategies for new store openings and product launches.

2. Drive footfall through location-based marketing, community engagement, and local influencer partnerships.

Digital & Social Media Marketing

1. Manage digital channels including website, email marketing, SEO/SEM, and all social platforms.

2. Build a strong online community that reflects the cafés lifestyle brand and drives organic engagement.

Performance & Analytics

1. Set KPIs, track marketing performance, and report ROI on all initiatives.

2. Continuously optimize campaigns based on customer behavior, feedback, and competitive trends.

Customer Experience & Loyalty

1. Design loyalty programs and customer engagement initiatives that encourage repeat visits and advocacy..

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Leadership Competencies

• Strategic Thinking

  Ability to develop long-term vision and align marketing efforts with business objectives.

• Collaboration & Communication

  Strong interpersonal and communication skills to foster cross-functional teamwork and stakeholder alignment.

• Leadership & Team Building

  Skilled in motivating teams, nurturing talent, and driving high-performance culture.

• Resilience & Ownership

  Demonstrates accountability, persistence, and a proactive approach in

Key Requirements:

• 10 to 15 years of marketing experience, preferably in the QSR or food & beverage industry
• Proven track record in brand development, digital marketing, and customer retention
• Strong communication, leadership, and cross-functional collaboration skills
• Experience managing agencies, vendors, and budgets.
• Ability to lead product/store launch marketing and data-driven campaigns.

Salary:- 40 to 60 LPA

Job Location :- Mumbai ( Worli )

Experience Mandatory

Contact Details :-

HR-Chitra Aher

Chitraaher35@gmail.com

9082493557