Marketing and Branding Executive

About Us

Dennison is a modern-day fashion brand born from legacy, rooted in craftsmanship, and built for the all-day man. With bold ideas and innovative collections, we bring stories to life-one shirt, one trouser, one look at a time.

Role Overview

We’re looking for a creative and data-driven Branding & Marketing Executive to strengthen our brand’s voice, plan 360° marketing campaigns, and drive meaningful consumer connections. If you've worked in fashion and understand audience trends, storytelling, and channel strategies, we’d love to meet you.

Key Responsibilities

• Brand Strategy: Build and execute brand strategies aligned with business goals.
• Campaign Planning: Lead end-to-end planning of campaigns—from ideation and execution to performance review.
• Content Coordination: Collaborate with design, video, and content teams to develop on-brand, trend-focused marketing assets.
• Digital Marketing Support: Work closely with performance marketing teams (Meta, Google, Affiliates, etc.) to ensure messaging consistency.
• Retention Marketing: Coordinate with email, SMS, WhatsApp, and push notification teams to build engagement loops.
• Influencer & PR Management: Identify, engage, and manage influencer collaborations and fashion PR opportunities.
• Trendspotting: Keep an eye on cultural, fashion, and digital trends to inform creative strategies.
• Event & Pop-up Marketing: Assist in brand activations, exhibitions, and offline marketing events.
• Analytics: Track and report campaign performance with insights for optimization.

Qualifications & Skills

• Minimum 2 years of relevant experience in branding or marketing.
• Prior experience in a fashion or lifestyle brand is a strong plus.
• Strong understanding of consumer behavior, social media, and digital content formats.
• Proficiency in using marketing tools like Google Analytics, Meta Ads Manager, or email/SMS platforms.
• Excellent communication, project management, and creative thinking skills.
• Ability to work independently and within a collaborative team structure.
• Passion for fashion, aesthetics, and storytelling.

What We Offer

• A fast-growing brand culture with room to lead, test, and scale ideas
• Work in a creative, energetic fashion environment with real impact
• Networking opportunities across fashion and marketing industries
• Competitive salary and team perks

Job Type: Full-time

Pay: ₹15,000.00 - ₹29,000.00 per month

Schedule:

• Day shift

Language:

• English (Required)

Work Location: In person