Marketing Analyst

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About Acro Service Corporation (Acro)

Acro is a leading provider of workforce solutions, including contingent staffing, MSP (Managed Service Provider), VMS (Vendor Management System) consulting, and project-based SOW (Statement of Work) services. With over four decades of excellence, Acro delivers value to public and private sector clients nationwide through service innovation, operational excellence, and a commitment to diversity.

Position Summary

Marketing Analyst

Key Responsibilities

• Execute comprehensive content strategies,

  including whitepapers, case studies, thought leadership articles, and web copy that position Acro as an industry leader

• Lead multi-channel lead generation campaigns

  that support sales objectives and drive qualified prospects through the marketing funnel

• Optimize social media presence

  across LinkedIn, Twitter, and YouTube to grow engagement, reach, and brand awareness

• Maintain website

  to align with strategy, ensuring optimal user experience and lead conversion

• Manage customer communication programs,

  including email campaigns, newsletters, and targeted outreach initiatives

• Lead event marketing efforts

  from planning through execution, including trade shows, webinars, and industry conferences

• Collaborate with US Customer Success team

  to align marketing strategies with customer retention and expansion goals

• Analyze and report on marketing performance

  , providing insights and recommendations for campaign optimization

• Manage marketing calendar and campaign milestones

  , ensuring timely delivery and budget adherence

• Support sales enablement

  through creation of sales tools, presentations, and competitive intelligence

KRAs for this role:

• Strategic customer engagement and lead nurturing programs
• Prospect database management and segmentation
• End-to-end event management and execution
• Website conversion improvement

Required Qualifications

• 5+ years of progressive B2B marketing experience

  with demonstrated results in lead generation and campaign management

• Proven expertise in content marketing

  and ability to create compelling, industry-relevant content independently

• Strong digital marketing skills

  including social media strategy, email marketing, SEO, and marketing automation

• Product marketing experience

  with ability to develop messaging, positioning, and go-to-market initiatives

• CRM proficiency

  (HubSpot preferred) and experience with marketing analytics platforms

• Excellent project management skills

  with ability to manage multiple campaigns simultaneously

• Superior written and verbal English communication

  skills with ability to create executive-level content

• Experience working with US-based teams

  and understanding of American business culture and practices

Preferred Qualifications

• Experience in staffing, HR technology, or workforce solutions

  industries strongly preferred Familiarity with government contracting and proposal support processes
• Experience with strategic partner co-branding campaigns

• Bachelors degree in Marketing, Communications, or Business

  ; MBA preferred
• Experience with marketing attribution and ROI measurement
• Knowledge of B2B sales processes and customer success methodologies

What We Offer

• Opportunity to work with a well-established industry leader with 40+ years of excellence
• Career growth potential in the expanding workforce solutions market
• Exposure to diverse client base across public and private sectors
• Competitive compensation and benefits package

https://www.linkedin.com/in/amit-mukherjee-head-talent-acquisition-professional/