Marketing Analyst

Role & responsibilities

A highly focused individual with a self-driven attitude.

Excellent verbal and writing skills for effective communication.

Ability to work in cross-functional teams while demonstrating a high level of commitment and coordination.

Manage multiple priorities, tasks, and engagements related to SEO strategies.

Carry out keyword research, competitor analysis, and optimization initiatives as required.

Manage on-page and off-page SEO tasks, including metadata, link-building, and site audits.

Experience in gathering and analyzing website traffic data using tools like Google Analytics and SEMrush.

Support SEO reporting, campaign analysis, and performance improvement initiatives.

Ability to stay updated on industry trends and search engine algorithm changes.

Exceptional ability to identify optimization opportunities and implement strategies.

Attention to detail and commitment to accuracy for SEO deliverables.

Should demonstrate and develop a sense of ownership towards assigned projects.

Ability to take up quick objectives and execute within a short period.

Preferred candidate profile

0-1 years of relevant experience in SEO, digital marketing, or a related field.

Coordinating and collaborating with cross-functional teams for SEO strategies and execution.

Ensure all tasks are aligned with SEO goals, timelines, and performance metrics.

Proven ability to solve problems creatively and excellent analytical skills for SEO insights.

Experience in conducting keyword research, competitor analysis, and site audits.

Monitoring and improving website rankings and organic traffic through on-page and off-page optimization.

Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

Assist in preparing SEO reports by gathering, analyzing, and summarizing relevant data.

Understanding of search engine algorithms and best practices for SEO.

Basic knowledge of content management systems like WordPress and content optimization strategies.

Proficiency in handling link-building campaigns and improving domain authority.

Ability to stay updated with the latest SEO trends and industry standards.

Bachelor's degree in Marketing, Business, or a related field (or currently pursuing one).