Marketing Ads Specialist

Job Description

Company Name:- Games Pro India private limited About us: Games Pro India is a well-funded gaming startup revolutionizing traditional household games for mobile platforms. We're building the next generation of engaging mobile games with a focus on scalability and user experience.

Job Title: Marketing Ads Specialist / Performance Marketing Executive – Gaming Industry

Experience Required: 2–3 years

Job Type: Full-time

Location: Gurugram Department: Marketing / Growth

Job Summary: We are looking for an experienced Performance Marketing Executive with 2–3 years of hands-on experience in managing paid campaigns in a product-based company. The ideal candidate should have a strong performance marketing foundation, be comfortable working across Google and Meta platforms, and bring a data-driven approach to campaign optimization. A keen interest in the real money gaming industry is a strong plus.

Key Responsibilities:

● Plan, execute, and manage paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook & Instagram)

● Conduct in-depth keyword research, audience segmentation, and competitor analysis to enhance campaign targeting and ROI

● Monitor and analyze performance metrics including CTR, CPC, CPA, ROAS, conversion rates, and ensure continuous optimization

● Design and execute A/B tests for ad creatives, messaging, targeting strategies, and landing pages to improve conversion rates

● Manage and allocate budgets efficiently across channels, optimizing for maximum return on ad spend (ROAS)

● Work closely with product, design, and content teams to create compelling ad creatives and landing experiences

● Stay up-to-date with platform algorithm changes, trends, and best practices in the digital advertising and gaming space

● Ensure compliance with Google and Meta advertising policies as well as relevant regulations in the real money gaming sector

● Use tools such as Google Ads Manager, Meta Business Suite, Google Analytics (GA4), and UTM tracking to monitor and report performance .

Requirements and Qualifications:

● Bachelor’s degree in Marketing, Business, or a related field

● 2–3 years of proven experience in performance marketing within a product-based company

● Strong knowledge of Google Ads and Meta Ads campaign setup, bidding strategies, and audience targeting

● Hands-on experience with Google Analytics (GA4) and UTM parameter tracking

● Data-driven mindset with the ability to derive actionable insights from performance data

● Solid understanding of key metrics like CTR, CPC, ROAS, CPA, and conversion rates

● Familiarity with A/B testing methodologies and landing page optimization

● Strong attention to detail, time management, and project ownership

● Excellent communication and cross-functional collaboration skills

● Ability to adapt and thrive in a fast-paced startup environment

Preferred Qualifications:

● Google Ads or Meta Blueprint certification

● Prior experience in the real money gaming, fantasy sports, or mobile gaming industry

● Familiarity with marketing automation tools and funnel-based user acquisition strategies .

Interested Candidates Please send your updated resume to shruti.sharma@gamespro.in Contact: 8076310357