Market Research Associate- exp in SWOT and Pestel analysis

Role & responsibilities

Business

o Market Research and R&D: Conduct in-depth market research to identify industry trends, competitive analysis, and customer preferences. Stay updated on market developments and emerging opportunities both locally and internationally. to identify new business opportunities. Conduct demand forecasting and analysis. Collaborate with R&D Team on research initiatives and track project progress.

• Strategy: Support the Development and implement strategies (Business & Pricing) for growth and market expansion. Assist with creating and maintaining a comprehensive business plan. Collaborate with the marketing & vet team to ensure consistent branding and messaging across all channels. Coordinate marketing campaigns and initiatives with the concerned. Assist with process improvement initiatives.

o SCM and Manufacturing: Research and identify reliable suppliers and manufacturers. Negotiate and manage vendor contracts. Oversee production for quality control. Maintain inventory and procurement records.

• Coordination and Administration: Liaise with departments to facilitate smooth workflow. Assist the COO with scheduling, travel, and expenses. Prepare presentations, reports, and other business documents.
• Data Analysis: Work with the core team to analyse marketing, campaign performance & other data to make data-driven decisions, optimise strategies, and provide recommendations for continuous improvement.
• Reporting: Presentation of analysis of the reports generated on marketing KPIs, RoI, campaign results and preparation of other business report for the management team.
• Event Management: Collaborate with the COO to plan and execute industry events and company activities & handle logistics. Manage communication, and on-site support

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Preferred candidate profile

Qualifications: Masters Degree in Business Administration/Management or related fields

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) & Project Management Tools

. Demonstrated ability to handle multiple projects simultaneously in a fast-paced environment. Strong Analytical Problem-Solving, Communication and Negotiation Skills.

Attention to Detail, and a passion for staying up to date with industry trends.

• Excellent Organisational and Time Management Skills

. Ability to work independently and as part of a team.

Minimum 1+ years of experience since graduation.

• Additional Specialisation in Operations / Logistics would be a bonus.

Basics of Finance & accounting would aid your growth in the company.

Up to 2 strong references or LoRs either from Previous Employers or Professors.

CTC-6.5 to 7.5 LPA

Meenakshi Dixit

www.persolkelly.co.in

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