Market Research Analyst/Sr. Research Analyst- Analytics (AI)

Description

NAILBITER

This key role will be the in-house research expert managing client relationships in Asia and Europe. The ideal candidate is a business-minded customer advocate who loves to use sound market research to uncover actionable insights.

What You Will do:

• Conduct

  primary and secondary research

  , combining traditional methods with

  AI-driven approaches

  .
• Apply

  AI/ML tools

  (e.g., NLP, predictive modeling, clustering, sentiment analysis) to analyze structured and unstructured data.
• Automate

  data collection, cleaning, and visualization

  processes to accelerate research cycles and improve accuracy.
• Identify

  consumer and market trends

  by analyzing social media, survey data, and industry databases.
• Expand and improve

  Customer Success dashboards

  and tracking mechanisms across business segments.
• Develop and refine

  reporting processes

  to gather deeper insights on customer renewal probability.
• Collect, analyze, and evaluate data to determine attributes that drive customer renewals.
• Partner cross-functionally to refine the

  Customer Health Score

  and proactively identify customers at risk of churn.
• Perform analysis to make recommendations on

  future consumer purchasing trends

  and Customer Success operational support.
• Use

  AI for pattern recognition, predictive modeling, and report writing

  to uncover drivers of customer behavior and create faster, data-driven summaries.
• Translate large datasets into

  actionable insights, storytelling, and recommendations

  for stakeholders.
• Develop

  dashboards, reports, and visualizations

  that highlight key findings and emerging trends.
• Run analytics projects through the full lifecycle and oversee third-party deliverables where necessary.
• Create strategies for

  risk mitigation and contingency planning

  .
• Efficiently identify and resolve program issues.
• Take complete ownership of performance and success of the

  Customer Success Analytics (CSA) team

  .
• Stay up to date on

  AI applications in market research, competitive intelligence, and industry best practices

  .

What You Will Need:

• A Bachelor's degree required in related fields (such as social sciences, business, marketing) 
• Proven 5+ years experience in market research, customer analytics, or business intelligence roles.
• Strong command of quantitative methodologies, web analytics, and business research tools.
• Strong business acumen and intellectual curiosity -- you must be able to process and understand information quickly, diagnose issues and make actionable recommendations. 
• Applying your analytical genius to work with large amounts of data; having deep data mugging ability to prepare data from Excel, advanced user of Excel for data management.
• Adequate knowledge of data collection methods polls, focussed groups, surveys, etc.
• A penchant for collaboration and great written and oral communication skills -- ideal candidates will have proven ability to influence executives and functional teams through their data-driven ideas and communication skills.
• Expertise in converting qualitative and quantitative information into clear frameworks, narratives and visually compelling presentations for an executive audience.
• Good to have experience in the FMCG industry, market research, data and measurement.
• Hands-on experience with AI/ML tools and platforms Experience working with

  large datasets

  , including structured and unstructured data.
• Familiarity with NLP, predictive analytics, and clustering techniques.
• Strong storytelling and communication skills ability to turn complex data into clear insights.
• High attention to detail with excellent problem-solving and project management skills.
• Ability to work collaboratively across

  Customer Success, Product, and Strategy teams

  .

Who You Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen
• Intellectually Curious - Seek to learn, love to teach. Were humble and embrace respectful, radical candour with a mindset of ongoing professional and personal development
• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

Who We Are:

• NAILBITER is replacing traditional Market Research with its Behavioral Videometrics Platform
• Headquartered in Herndon VA with offices in USA, Europe, Dubai, and India.
• The NAILBITER Tech platform observes Shoppers and Consumers purchasing CPG products in-store and online (quantitatively and globally)
• The video is converted to brand metrics that provide a competitive advantage to Brand and Insights teams.
• NAILBITER is a Values-driven employer with servant leadership as a cornerstone of its philosophy.
• It provides an opportunity to leapfrog traditional CPG marketing careers for the right candidate.

What We Offer:

• Limitless growth and learning opportunities.
• A collaborative and positive culture Your team will be as smart and driven as you.
• A chance to make an impact Your work will contribute directly to our strategy.
• An inclusive and diverse company culture We work with and celebrate talented employees from every walk of life.

Learn more at https://nailbiter.com

What makes Nailbiter an exciting place to work?

Our teams are composed of individuals from varied backgrounds. We believe in

servant leadership where we strive to nurture talent and potential in everyone. We are an open, dynamic culture with proven success record of people who joined as freshers and are heading the department over a period of time.

What is in it for You:

When you join our team, youll have access to a vast array of benefits to help you live your life well. We encourage continued personal and professional growth through ongoing learning and development opportunities.

We follow a Hybrid work model and you will have the flexibility to work from home most days or to work from the office as required by the team. You would be required to attend business or team meetings from the office as and when required. For any more queries feel free to contact HR team: careers@nail-biter.com.