Market Research Analyst

Job Description

Summary:

We are looking for a highly proactive Market & Trend Research Analyst who can continuously track industry trends, analyze competitors (small businesses to big saree brands), and identify winning products and new launch opportunities. The ideal candidate understands the online fashion ecosystem, knows how to research across social platforms, and is comfortable using digital tools for competitor and trend analysis.

Key Responsibilities

1. Trend Research & Forecasting

• Monitor and analyze new trends in sarees, fabrics, colors, designs, draping styles, and customer preferences.
• Track trending topics on Google Trends, YouTube, Instagram, Pinterest, and other platforms.
• Identify emerging fashion aesthetics and viral styles that can be used for new product ideas.

2. Competitor Monitoring

• Follow and study Instagram pages of saree sellers (small businesses, handloom sellers, boutique brands, large saree brands).
• Analyze what products competitors are launching, their bestsellers, marketing angles, promotions, and customer engagement.
• Track competitor pricing, packaging style, photography style, and value propositions.
• Maintain a competitor dashboard for weekly updates.

3. Product Opportunity Identification

• Analyze what products are currently trending across marketplaces (Amazon, Flipkart, Meesho, Etsy, etc.)
• Identify gaps in the market and suggest which product we should launch next.
• Compare models, fabric quality, price ranges, reviews, and customer complaints to recommend opportunities.

4. Marketplace Research

• Track sales rank, top-selling items, customer reviews, and pricing patterns on major marketplaces.
• Study product variations, bundles, and styles that are performing well.
• Provide regular reports on marketplace competition and demand.

5. Social Media Analysis

• Evaluate the performance of competitor posts, reels, and campaigns.
• Track trending saree-related hashtags, viral reels, and influencer content.
• Identify successful designs, color trends, and seasonal patterns from Instagram and Pinterest.

6. Tools & Software Usage

• The candidate should know — or be willing to learn — tools such as:
• Google Trends
• Social media analytics tools
• Pinterest Trends
• YouTube Insights / keyword tools
• Marketplace analysis tools (Jungle Scout, Helium10, etc.)
• Competitor tracking tools (e.g., Notion sheets, Airtable, or other dashboards)

7. Reporting

• Prepare weekly and monthly research reports.
• Provide clear suggestions on trending products, pricing strategies, and product development ideas.
• Present findings in a simple, organized, actionable format.

Required Skills & Qualifications

• Strong understanding of sarees, fashion trends, fabrics, and Indian ethnic wear.
• Excellent research and analytical abilities.
• Familiarity with social media platforms (Instagram, Pinterest, YouTube).
• Ability to observe patterns, identify what is working, and predict product potential.
• Knowledge of online marketplaces and ecommerce.
• Experience with market/trend analysis tools (or strong willingness to learn).
• Attention to detail and fast execution.

Preferred Qualifications

• Experience of 2-3 yrs in fashion, textiles, apparel, or ecommerce.
• Understanding of customer behaviour in the saree or ethnic fashion category.
• Ability to transform insights into product ideas and recommendations

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person