Position –
Search Manager
Experience –
4–7 Years
Reporting To:
Head of Media, working closely with Strategy, Creative, Account,
Key Focus:
India-Native Paid Search Strategy | SEM Campaign Ownership | Data-Driven Performance Leadership
About Innocean
Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.Opening doors in India in 2005 with two foundation clients; Hyundai and Kia. Since then, Innocean Worldwide India, a Global Marketing and Communication company, offers a holistic and integrated solutions to the clients under one roof. With innovation at its core, we dig deep for relevant insights to build brand values that delight consumers. Our resource base is customized to meet the specific needs of clients and ensure a high degree of efficiency.We’re a proud and ambitious group of over 150 employees’ creatives, strategists, accounting people, technologists, analysts, and producers who work together in a flat and collaborative environment. No wonder, some of the most respected names in Indian advertising have worked at Innocean and continue to do so.It’s a place where talent is nurtured and recognized, so that employees have a fabulous time working here. According to a survey conducted by afaqs.com, a leading advertising and media website in India, Innocean is ranked as one of the 5 happiest agencies in India. Here, creativity and fun go hand in hand
Your Role at Innocean
As
Search Manager
, you will own full-cycle paid search strategies tailored to the Indian market. You will work across platforms like Google Ads, Bing, and Meta Ads, harnessing regional insights—from language diversity to consumer behaviours—to drive measurable success.
Core Responsibilities
- Search Strategy & Planning: Architect search strategies with India-specific targeting—leveraging keyword trends, regional seasonality, and nuanced audience behaviors across metro and tier 2/3 cities.
- Campaign Execution & Optimization: Manage and optimize campaigns across Google, Bing, and Meta Ads. Implement bid strategies, language targeting, A/B testing, and dynamic ad copy enhancements.
- Performance Analytics & Reporting: Track metrics like CTR, CPC, CPA, conversion rate, and ROAS using Google Analytics (GA4), Data Studio, and in-platform reports. Supply actionable insights for continuous optimization.
- Cross-Functional Collaboration: Coordinate with Strategy, Creative, Content, and Tech teams to ensure campaign messaging and build are tightly integrated and culturally resonant.
- Client Engagement: Present performance reviews and strategic course-corrects confidently to stakeholders and clients, demonstrating NPS-driven success.
- Trend Monitoring & Innovation: Stay on top of SEM innovations—automation trends, responsive search, regional vernacular targeting, and media consumption shifts.
Education
Who We’re Looking For
- Bachelor’s degree in Marketing, Business, or related fields. Google Ads Certification is a plus.
Experience
- 4–7 years running SEM campaigns in India, ideally within agency environments and across diverse verticals.
Key Competencies
- Domain expertise with Google Ads, Bing Ads, Meta Ads, GA4, and Excel/Data Studio.
- Strategic mindset combined with analytical rigor and a performance-first approach.
- Exceptional communication—able to simplify complex insights for multiple stakeholders.
- Familiarity with Indian linguistic nuances, regional trends, and localized targeting.
- Agile, detail-oriented, and adept at navigating fast-paced campaign cycles.
Why Innocean India Is the Place for You
You’ll join a globally connected team that values innovation and creativity. This role offers the chance to work on high-impact campaigns using traditional channels, with access to advanced tools and a supportive environment that nurtures growth.
Equal Opportunity Employer
We value diversity and are committed to fostering an inclusive environment. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital or veteran status, or disability.
