Manager Performance Marketing

Location

Experience

Education

Role Overview:

We are looking for a highly analytical and agile Performance Marketing Manager to lead digital customer acquisition and drive growth through the village haat® D2C platforms.

• Strategize and execute ROI-driven campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels.
• Manage budgets effectively to optimize CAC, ROAS, LTV, and funnel conversion metrics.
• Develop and test A/B experiments to enhance user engagement and conversion rates.
• Coordinate with internal teams to produce high-impact ad creatives and landing pages.
• Continuously test, iterate, and scale campaigns based on real-time data. Drive end-to-end growth for thevillagehaat.com and app (if applicable), including traffic, conversions, and revenue.
• Collaborate with design, tech, and product teams to improve user journey, AOV, cart-to-purchase conversion, and page speed.
• Own merchandising strategy, product visibility, and on-site campaigns. Leverage consumer data to drive retention and repeat purchases through CRM initiatives (Email/SMS/Push).
• Build and maintain dashboards using Google Analytics (GA4), GTM, Meta Business Manager, etc.
• Monitor daily, weekly, and monthly performance KPIs and report to leadership.
• Extract actionable insights from performance data to optimize campaigns and influence cross-functional strategy.

Qualifications

2+ years post-MBA or 4+ years post-B.Tech from a recognised institution. Prior experience in a D2C-first brand (consumer electronics/lifestyle/ecommerce preferred).

Hands-on experience with Google Ads, Meta Ads, analytics tools, and campaign optimization.

Proven success managing performance marketing budgets and ecommerce growth targets.

Experience in leading teams and collaborating across departments.