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Manager- Performance & Insights

0 years

0 Lacs

Kolkata West Bengal India

Posted:1 month ago| Platform: Linkedin logo

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Skills Required

testing marketing analysis crm analyze metrics design strategies targeting messaging analytics automation data integrity research reports management ads salesforce marketo excel dashboard visualization tableau power planning video

Work Mode

On-site

Job Type

Full Time

Job Description

Key Skills:

Roles and Responsibilities:

  • Oversee performance marketing campaigns across platforms including search, social, CTV, display, and video.
  • Continuously review and optimize marketing efforts to align with business goals and KPIs.
  • Analyze campaign performance metrics and prepare actionable insights and reports.
  • Design and execute A/B testing strategies to improve targeting, messaging, and conversion rates.
  • Collaborate with analytics, CRM, and automation teams to ensure end-to-end data integrity and consistency.
  • Conduct competitive and market research to uncover trends and inform strategy.
  • Create and maintain campaign dashboards, templates, and performance reports for stakeholders.

Skills Required:

  • A/B Testing and Experimentation
  • Campaign Performance Analysis & Reporting
  • Paid Media Management (Google Ads, LinkedIn Ads, Programmatic Platforms)
  • CRM Tools (e.g., Salesforce, HubSpot)
  • Marketing Automation Tools (e.g., Marketo, Pardot)
  • Data Analytics Tools (Excel, Google Analytics, Adobe Analytics)
  • Dashboard & Visualization Tools (Tableau, Power BI, Looker)
  • B2B Marketing Campaign Planning & Execution
  • Performance Marketing (Search, Social, Display, Video, CTV)
  • Budget Allocation & ROI Optimization
  • Demand Generation & Account-Based Marketing (ABM)
  • Familiarity with Demandbase or similar ABM platforms

Education:

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