Manager - NPD

Job Description

About HONASA: Honasa Consumer Limited is a digital-first house of brands catering to the diverse needs of millennial customers. We are building a new generation of beauty and personal care brands – driven by purpose, powered by technology, and focused on evolving consumer needs. From natural personal care to science-backed skincare and a modern take on Ayurveda, each of our brands has a unique proposition, created for millennials. Today, our in-house portfolio of brands comprises household favourites like Mamaearth, The Derma Co., Aqualogica, and Ayuga. We have also made strategic acquisitions to strengthen our portfolio – BBlunt (Products and services), Dr Sheth's (dermatologist formulated skincare brand). Role and Responsibilities: Responsible for executing the short and long-term NPD strategy including a pipeline of ideas. Liaising with suppliers both internal and external, from initial concept and brief, artwork, product specification, manufacturing, sample approval to ensure delivery and launch of products on time. Understanding the customer experience combined with regular market research to identify and fill product gaps, generate new ideas that grow market share, improve customer experience and drive sales growth. Working closely with the Honasa Innovations team to ensure MOM healthy contribution of NPD to overall revenue on the path of becoming a successful Brand. Experience Required: Knack for BPC sector & knowledge about hair & skin care products Experience in NPD is clear plus for the role. Self-starter who is willing to get their hands dirty. Must a good team player. Highly accurate with strong attention to detail. Strong interpersonal skills and professional demeanour, confident and personable approach to building relationships. Excellent project management skills and ability to effectively manage ever changing workloads. Be creative and innovative about approaches to new products and marketing. Ability to self-motivate, multi-task, work independently or within a team. Outstanding written, numerate and verbal communication skills and competent in Microsoft Office / G-Suite – notably Word, Excel and PowerPoint. Analytical skill set with understanding and knowledge of profit and loss calculations and gross margins. Show more Show less