Manager - Consumer Market Insights

Job Description

Min relevant experience – 2-3 years You’ll be required to - -Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team -Be independent and deliver fact based, objective views of the consumers. You will provide credible recommendations to category & brand strategy based on a consumer approach -Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business - You will be expected to run all or part of some projects on your own after 6 months in the job Key Responsibilities: The key responsibilities in this role are: - Distil insights from primary (Quantitative & Qualitative) and secondary researches -Determine optimal research plan and methodology within agreed budgets - Conduct and co-ordinate various projects with external agencies -Analyze brand track & comms (Link) data, providing updates and insightful summaries - Assist in providing insights to ad-hoc requests from marketing and category teams - Assist and independently execute & deliver in-house Qualitative consumer connects - Interpret available data sources like RMS, KWP, market/category reports and communicate key findings and recommendations -Triangulate data from multiple sources to present holistic findings to the marketing & brand team Essential Skills & Qualifications: - Strong understanding of Nielsen RMS (Retail Audit Data) and/or Kantar World Panel data (Household panel) - Ability to translate insights to action & strong presentation skills - Knowledge of both Quantitative & Qualitative data collection & techniques - Excellent communicator, both written and verbal, including presentation experience - Strong time management and prioritization skills - Good analytical skills - Ability to work in teams and individually Competencies: Growth Mindset; Ability to adapt in a fast-paced environment; Accountability and Responsibility Show more Show less