Manager - Market Research

Job Description

Key Purpose Of The Role: The market research function will be responsible for driving the company s geographic growth and product basket while operating in the bioenergy sector. Key Tasks: Market Research - Industrial Demand and Rural Supply (Crop Data) Manage primary qualitative and secondary quantitative research requirements for biomass availability and biofuel industry demand. Maintain updated datasets for all current and upcoming business locations across Indian states at district/taluka level. Conduct rural research on crop production data, harvesting practices, residue availability, and alternate biomass applications. Conduct industrial research to identify biomass/coal usage clusters, existing value chains, and platform adoption drivers and deterrents. State-wise Supporting Policy Framework Track and analyze the latest state-level policies and schemes supporting the bioenergy sector. Growth Projects (New Products/Commodities) Conduct exploratory studies for new product development and product-market fitment. Gather customer insights through dipstick surveys, focus groups, and interviews. Expansion Projects (New Geographies) Identify new demand and supply clusters for market expansion. Conduct gap analysis in relation to current business. Validate research findings through on-field studies based on crop seasonality and regional specifics. Competitive Analysis Monitor the competitive landscape and stay updated on market trends and competitor Go-To-Market strategies. Customer Insighting Conduct qualitative research to understand customer needs and industry demand trends. Handling External Agency Partners Prepare research briefs in consultation with business leaders and product teams. Define business objectives and design research methodologies that address specific needs. Recommend appropriate research approaches (in-house or through agency partners) based on expertise and cost efficiencies. Manage relationships with external research agencies. Team Handling Build and manage an in-house team for continuous market research needs. Ideal Candidate Profile General Background Experience in Energy, Cleantech, E-Commerce, or B2B Industrial sectors is an advantage. Experience working in the Indian market. Technical Competency Strong conceptualization and analytical skills to articulate complex ideas. Ability to connect insights across different functions to create a harmonious and vibrant work culture. Taking responsibility for undefined areas as the organization scales. Process management and governance skills to ensure efficiency and adherence to project timelines. Presentation/Communication Skills Strong written and verbal communication skills. Ability to engage effectively with a wide spectrum of stakeholders, from small rural businesses to large multinational corporations. Soft Skills Confident and assertive. Analytical mindset with the ability to drive a team.