E- Commerce Marketing Executive

Job Description

Key purpose of the role: This role is to support B2B E-Commerce platform business by implementation of marketing plans for new lead generation, subscriber engagement and retention Responsibilities : 1. Campaign management 2. Online Sales Enablement 3. Subscriber Engagement and Retention 4. Events & Tradeshows 5. Customer Surveys and Insighting What Key Tasks will be involved? Campaign Management: Creating awareness through articles, blogs and industry events and conferences Digital lead gen campaigns for new customer acquisition industry wise/ region wise Lead nurturing through tools like Email sequences & video marketing, Newsletters & Webinars Case studies & testimonials, Value Demos for moving leads further towards conversion Online Sales Enablement: Communicate the value proposition and create online sales tools, training material and collaterals Facilitate webinars - Digital content creation & deployment for enabling digital customer journey from awareness till conversion, and also drive customer engagement Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns Subscriber Engagement and Retention: Marketing initiatives, sales promotions, product promotions to engage with subscribers for continuous business growth on platform Providing marketing touchpoints to activate the inactive subscribers Customer Events & Tradeshows : Regional penetration into industrial areas by participation in local industry events, roadshows and also exhibitions. Customer Surveys and Insighting: Conducting regular customer feedback surveys and interviews to gather customer insights Opportunity: Opportunity to work with a fast growing company in a priority bio-energy sector Work with a highly engaged & motivated team Ideal Candidate Profile: Graduate / Postgraduate in Marketing Management/ Communication Demonstrated experience of working in B2B SaaS marketing/ product marketing / B2B Industrial marketing Email marketing, webinars and online lead generation Preferred industry experience: B2B SaaS Marketing, E-Commerce MS Office applications, E-mailing and whatsapp marketing tools, Canva/ other designing tools Content writing skill preferred Strong written and verbal communication, Communicate well with both external and internal customer Confident, Assertive Analytical and a team player