Manager - ecom performance marketing (marketplaces)

Job Title: Manager/Sr Manager – E-commerce Performance Marketing (Marketplaces) Experience: 7+ Years Key Responsibilities: Marketplace Strategy & Growth Leadership · Define and execute the performance marketing strategy for leading marketplaces including Amazon, Flipkart, etc., aligned with overall business objectives. · Lead end-to-end management of advertising budgets across marketplaces, optimizing for ROAS, new customer acquisition, and contribution margins. · Drive innovation in campaign structures, bidding strategies, and product targeting to maximize efficiency and growth. Cross-Functional Stakeholder Collaboration · Work closely with Category Managers, Brand Teams, and Business Heads to align marketing efforts with product priorities, seasonal calendars, and sales targets. · Partner with the Merchandising and Supply Chain teams to ensure campaign planning is supported with adequate inventory and fulfillment readiness. · Collaborate with Finance and Revenue Management to track budget utilization, profitability, and return on ad spend (ROAS). · Drive performance marketing inputs into new product launches , ensuring GTM success through integrated digital and marketplace strategies. Agency and Platform Relationship Management · Manage and mentor performance marketing agencies—setting goals, reviewing execution plans, evaluating performance, and identifying growth opportunities. · Build strong relationships with marketplace account managers (e.g., Amazon Ads, Flipkart Ads) to unlock beta programs, insights, and co-marketing opportunities. · Evaluate and implement third-party tools and technologies for improved campaign visibility, automation, and reporting. Data, Insights, and Reporting · Lead the creation of comprehensive performance dashboards and KPI reports for internal and leadership review. · Monitor category-level performance, competitor benchmarks, customer behavior trends, and marketplace algorithm changes. · Translate data into actionable insights to improve campaign performance and inform broader e-commerce strategy. Key Requirements: · 7+ years of experience in e-commerce performance marketing , with at least 5 years managing large-scale campaigns across Amazon, Flipkart , and other marketplaces. · Proven track record of owning marketing P&L and driving double-digit growth through paid campaigns. · Strong leadership and team management skills, with experience working across multi-functional teams. · High proficiency in marketplace analytics tools (Amazon Brand Analytics, Helium 10, Perpetua, etc.) and reporting platforms (Excel, Looker Studio,etc.). · Deep understanding of marketplace algorithms, ad platforms, consumer journey, and conversion optimization. · Strong business acumen, communication skills, and stakeholder management capabilities. Preferred: · Experience in managing D2C and marketplace hybrid models . · MBA or equivalent qualification is a plus. Show more Show less