About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.Role: Manager
, Creative (Brand Design)Work Location:
Mumbai (Malad)About Role:
We’re looking for a Manager, Brand Design to build and elevate visual identities across our AdTech portfolio. You will create brand systems from scratch, refresh existing identities, and develop scalable Figma-based design frameworks used across Marketing, Product, Sales, and Engineering. If you’re a systems thinker with strong brand strategy and visual design skills — and can turn ideas into powerful, consistent brand experiences — this role lets you shape the future of 7+ growing brands.Roles & Responsibility:
Multi-brand architecture:
Design, build, and maintain distinct yet cohesive brand identity systems across our advertising tech portfolio establishing visual hierarchies that allow each brand to stand out while reinforcing our ecosystem.Figma-first systems:
Create comprehensive, scalable component libraries in Figma (logos, typography, color systems, iconography, UI kits) that empower teams to execute consistently across all channels.0-to-1 brand building:
Lead full brand creation cycles from strategic concept and visual identity through to detailed guidelines and asset production for new brand launches.Brand refresh & evolution:
Audit and revitalize existing brand identities, modernizing visual systems while preserving brand equity and market recognition.Living brand guidelines:
Document and maintain detailed brand standards (logo usage, typography rules, colour applications, tone of voice) that scale across digital, print, web, and product touchpoints.Cross-functional execution:
Partner with Marketing, Product, Sales, and Engineering teams using Figma's collaborative features to deliver campaigns, web experiences, decks, and collateral that drive business results.Quality guardian:
Ensure every brand touchpoint from pitch decks to product UI meets our creative and strategic standards.Future ready:
Ensure we create brand templates for various recurring tasks and touchpoints.Required Skills:
5-8 years in brand design, with proven experience building identity systems from scratch and managing multi-brand portfolios.Figma expert: Advanced mastery of design systems, component architecture, prototyping, and team library management.Brand systems thinker: Deep understanding of brand strategy, visual identity, typography, color theory, and how design systems enable business scale.Portfolio proof: Demonstrated success creating cohesive brand ecosystems, ideally in tech, SaaS, or digital-first environments.Execution excellence: Proficiency in Figma and Adobe Creative Suite. Comfort with motion design for brand storytelling will be a plus.Communicator: Articulate design rationale confidently to non-design stakeholders, translate business goals into compelling visual strategies.Bachelor’s degree in visual / graphic design, Commercial Art, Communications, or equivalent experience.What Success Looks Like
Year 1:
Establish standardized Figma brand systems for 3-4 key brands, reduce creative production time by 40% through reusable components.Growth path:
Demonstrate leadership in brand strategy and team collaboration, opportunity to build and lead the brand design function as we scale.Why Join Us
Shape the visual identity of an advertising tech portfolio from the ground upWork in a lean, high-impact team (3-person brand squad within 8-person design org)Direct influence on brand strategy and creative directionClear growth trajectory based on performance and impact
