Manager, Creative (Brand Design)

5 - 8 years

7 - 10 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Manager

Work Location:

About Role:

Multi-brand architecture:

Design, build, and maintain distinct yet cohesive brand identity systems across our advertising tech portfolio establishing visual hierarchies that allow each brand to stand out while reinforcing our ecosystem.

Figma-first systems:

Create comprehensive, scalable component libraries in Figma (logos, typography, color systems, iconography, UI kits) that empower teams to execute consistently across all channels.

0-to-1 brand building:

Lead full brand creation cycles from strategic concept and visual identity through to detailed guidelines and asset production for new brand launches.

Brand refresh evolution:

Audit and revitalize existing brand identities, modernizing visual systems while preserving brand equity and market recognition.

Living brand guidelines:

Document and maintain detailed brand standards (logo usage, typography rules, colour applications, tone of voice) that scale across digital, print, web, and product touchpoints.

Cross-functional execution:

Partner with Marketing, Product, Sales, and Engineering teams using Figmas collaborative features to deliver campaigns, web experiences, decks, and collateral that drive business results.

Quality guardian:

Ensure every brand touchpoint from pitch decks to product UI meets our creative and strategic standards.

Future ready:

Ensure we create brand templates for various recurring tasks and touchpoints.

Required Skills:

5-8 years in brand design, with proven experience building identity systems from scratch and managing multi-brand portfolios.
Figma expert: Advanced mastery of design systems, component architecture, prototyping, and team library management.
Brand systems thinker: Deep understanding of brand strategy, visual identity, typography, color theory, and how design systems enable business scale.
Portfolio proof: Demonstrated success creating cohesive brand ecosystems, ideally in tech, SaaS, or digital-first environments.
Execution excellence: Proficiency in Figma and Adobe Creative Suite. Comfort with motion design for brand storytelling will be a plus.
Communicator: Articulate design rationale confidently to non-design stakeholders, translate business goals into compelling visual strategies.
Bachelor s degree in visual / graphic design, Commercial Art, Communications, or equivalent experience.

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