Manager-Brand Management

Job Description

Job Brand Management Executive - Titan Job Details: To assist in the development of the brand strategy, implement, track, and optimize branding communications initiatives in order to enhance brand engagement among the target customers as per the brand strategy and business requirements. Responsibilities: MarketingStrategy DevelopmentAnnual marketing plan Undertake marketing/customer research to understand the brand positioning, trends, insights, gaps, and strengths. Liaise with the agencies to provide inputs in the development of the marketing calendar, budget, and plan for the year. MarketingBrand managementMarketing plan and calendar Develop the marketing brief aligned with the marketing strategy and brief the empaneled agencies for the development of the marketing plan. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure their alignment with the brand and business requirements. MarketingBrand managementMarketing plan execution Liaise with the creative agencies in the development of the collaterals/content/shoot aligned with the marketing plan. Provide recommendations on the content/selection of celebrities/product shoot, etc. to ensure their alignment with the brand guidelines and business requirements. Coordinate with the media agencies for the placement and communication of the content on digital/social media channels as per the agreed plan. MarketingBrand managementPerformance monitoring Evaluate the performance of the branding initiatives/campaigns vis-a-vis the plan and undertake action planning and course corrections as per the requirements. Evaluate the BTL campaign collaterals to ensure their alignment with the branding strategy. MarketingBrand managementVendor/Agency management Identify and shortlist vendors based on their capability/offerings aligned with the business requirements. Provide support in the development of the statement of work and the price as per the requirements. Evaluate the vendors/agencies for their performance against the agreed statement of work and undertake appropriate actions. Work Experience Education - MBA form a premier college preferably in marketing Relevant Experience: 5 - 6years of experience in digital marketing in similar industry Behavioral Skills: Business savvy Entrepreneurial drive Nurture relationship Influence for impact Accountability Believes in people Curious Is passionate about categories and products Knowledge: Latest trends and technology in marketing space Category / product knowledge