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Home
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Titan Company
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Manager-Brand Management

Manager-Brand Management

Titan Company

5 - 6 years

11 - 15 Lacs

Bengaluru

Posted:1 month ago| Platform:

Apply

Skills Required

digital marketing branding customer research brand management marketing marketing strategy agency management collaterals business development marketing management brand strategy budgeting sales campaigns vendor btl brand positioning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job
Brand Management Executive - Titan
Job Details:
To assist in the development of the brand strategy, implement, track, and optimize branding communications initiatives in order to enhance brand engagement among the target customers as per the brand strategy and business requirements. Responsibilities:
MarketingStrategy DevelopmentAnnual marketing plan

Undertake marketing/customer research to understand the brand positioning, trends, insights, gaps, and strengths.

Liaise with the agencies to provide inputs in the development of the marketing calendar, budget, and plan for the year.

MarketingBrand managementMarketing plan and calendar

Develop the marketing brief aligned with the marketing strategy and brief the empaneled agencies for the development of the marketing plan.

Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure their alignment with the brand and business requirements.

MarketingBrand managementMarketing plan execution

Liaise with the creative agencies in the development of the collaterals/content/shoot aligned with the marketing plan.

Provide recommendations on the content/selection of celebrities/product shoot, etc. to ensure their alignment with the brand guidelines and business requirements.

Coordinate with the media agencies for the placement and communication of the content on digital/social media channels as per the agreed plan.

MarketingBrand managementPerformance monitoring

Evaluate the performance of the branding initiatives/campaigns vis-a-vis the plan and undertake action planning and course corrections as per the requirements.

Evaluate the BTL campaign collaterals to ensure their alignment with the branding strategy.

MarketingBrand managementVendor/Agency management

Identify and shortlist vendors based on their capability/offerings aligned with the business requirements.

Provide support in the development of the statement of work and the price as per the requirements.

Evaluate the vendors/agencies for their performance against the agreed statement of work and undertake appropriate actions.

Work Experience
Education - MBA form a premier college preferably in marketing
Relevant Experience: 5 - 6years of experience in digital marketing in similar industry
Behavioral
Skills:

Business savvy

Entrepreneurial drive

Nurture relationship

Influence for impact

Accountability

Believes in people

Curious

Is passionate about categories and products

Knowledge:
Latest trends and technology in marketing space Category / product knowledge

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Titan Company

Consumer Goods - Watches and Jewelry

Bangalore

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Manager-Brand Management