Manager-Brand Management

Job Description

Job Brand Manager: To facilitate the rapid growth of the Zoop (Kid\u2019s Watches) brand by optimizing brand communications, developing product strategies based on consumer needs, and activating channel levers. Key Job Expectations: Brand Content and Social Media Management- Collaborate with creative agencies to create collaterals, content, and product shoots that align with the brand vision and marketing plan. Coordinate with media agencies to place and communicate content on digital and social media channels. Build and engage social media communities. Ensure accurate product listings across all platforms and media channels. Online Performance Marketing- Work with agencies to provide input in developing the marketing calendar, budget, and plan for the year. Design reach, consideration, and conversion campaigns with digital media agencies, marketplace platforms, and quick-commerce platforms. Evaluate the performance of branding initiatives and campaigns compared to the plan, and make necessary adjustments. Product Management- Conduct marketing and customer research to understand brand positioning, trends, insights, gaps, and strengths. Assess and shortlist relevant products for the category and sales channels. Track the product calendar and coordinate with the supply chain and field team to ensure timely launches in the market. Regularly monitor brand inventory and develop strategies for stock liquidation. On-Ground Channel Strategy- Periodically assess brand positioning, penetration, and display hygiene in on-ground retail channels through channel and partner interactions. Identify opportunities to highlight the brand and products in stores, and propose visual merchandising corrections based on channel feedback. Develop a below-the-line (BTL) calendar to drive traffic, consumer engagement, and sales. Licensed/Collab Business Management- Identify new licensing opportunities based on consumption patterns and trends. Coordinate contract signing and execution. Effectively utilize advance royalty by planning for product penetration in the market. Identify collaboration opportunities with licensor media handles and marketplace platforms in line with brand objectives. Work Experience Education: MBA from a prestigious university with a specialization in marketing Experience: 3 to 5 years of in the marketing department within the retail or fashion industry. Knowledge: Lifestyle and Fashion Industry - Trends, Business, and Ways of Working. Experience in Marketing (Communication, Product, and Design). Proficient in data mining and analysis, with advanced skills in Excel. Behavioral Skills: Business Acumen Entrepreneurial Spirit Naturally Innovative Responsibility Inquisitive Proactive Problem-Solver Diligent and Detail-Oriented in Approach.