Manager - Brand and Public Policy

Job Overview:

The Manager in PwC India's Brand and Public Policy team will play a pivotal role in building strategic brand alliances and enhancing the firm's engagement with public policy institutions. This position requires a candidate with relevant experience in policy advocacy, strategic brand building, and stakeholder engagement to elevate PwC's brand presence and influence in critical policy areas.

Key Responsibilities:

Brand Building and Strategic Alliances:

• Develop and execute strategies to strengthen PwC's brand through partnerships and active participation in industry associations.
• Identify, establish, and nurture strategic brand alliances and networks that align with PwC’s objectives.
• Represent PwC at key industry events, forums, and seminars to enhance brand visibility and credibility.

Industry and Market Awareness:

• Monitor and analyze key policy matters, market trends, and industry happenings that influence the business ecosystem.
• Identify opportunities for strategic partnerships and interventions that align with PwC's core areas of focus.
• Provide insights and recommendations to senior leaders on emerging policy issues and potential impacts on the business.

Curating Policy and Brand Interventions:

• Design and implement policy advocacy campaigns and initiatives to position PwC as a thought leader in areas of strategic importance.
• Collaborate with internal teams to develop and disseminate impactful policy position papers, reports, and whitepapers.
• Drive PwC's participation in industry consultations and policy development forums.

Engagement Cadence for Senior Leaders:

• Develop and maintain a structured engagement plan for PwC senior leaders with external stakeholders, including academia, quasi-regulators, and think tanks.
• Facilitate and coordinate high-level meetings, discussions, and collaborations to advance PwC's brand and policy goals.
• Ensure consistent and impactful external communication to enhance stakeholder relationships.

Advocacy and Public Policy Efforts:

• Responsible for PwC’s advocacy efforts by identifying and pursuing direct and indirect advocacy opportunities.
• Build coalitions and alliances to support PwC’s policy advocacy objectives.
• Serve as an advocate for PwC on relevant policy issues at various platforms.

Qualifications and Experience:

• Bachelor’s degree in public policy, Communications, Business, or a related field. A master’s degree is strongly preferred.
• Minimum of 6-8 years of experience in policy advocacy, public affairs, or strategic brand management.
• Proven track record of building and maintaining strategic relationships with industry associations and public policy institutions.
• Strong understanding of the political and regulatory landscape in India and its impact on businesses.
• Demonstrated ability to draw upon and build personal networks to enhance brand & policy initiatives.
• Excellent communication, negotiation, and presentation skills.
• Ability to work collaboratively in a matrixed organization and influence cross-functional teams.

Metrics of Success:

• Successful development and execution of brand-building strategies resulting in enhanced brand recognition and reputation.
• Establishment of meaningful and strategic partnerships with key industry and policy stakeholders.
• Effective engagement of senior PwC leaders in high-impact policy forums and associations.
• Measurable progress in advocacy efforts, evidenced by favorable policy outcomes for PwC.
• Positive feedback from internal and external stakeholders on brand and policy initiatives.