Manager, Audience Operations

Job Description

As the Manager, Audience Operations , you will be instrumental in defining, segmenting, and activating audiences across our marketing and sales platforms. Collaborating with cross-functional teams including Marketing Operations, Campaigns, Analytics, RevOps, and Sales you will ensure targeted messaging reaches the appropriate audiences, driving engagement and pipeline growth. Key Responsibilities: Develop and manage audience segments using behavioral, demographic, and firmographic data. Translate campaign objectives into actionable audience definitions. Partner with analytics and data teams to access and interpret audience insights. Work with campaign managers to define and implement audience testing strategies (e.g., A/B testing, cohort analysis). Build and manage audience lists in platforms such as Salesforce, Marketo, HubSpot, or Customer Data Platforms (CDPs). Ensure proper integration and functionality across marketing automation and CRM systems. Establish and maintain naming conventions and documentation for audience management. Align segmentation practices with data privacy regulations (e.g., GDPR, CAN-SPAM). Monitor audience performance metrics and provide insights to optimize targeting effectiveness. Report on key performance indicators (KPIs) related to audience engagement and conversion. Requirements: Must have: 5-7 years of experience in marketing operations, audience strategy, digital marketing, or CRM marketing. 2-3 years of people management experience Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot, Eloqua, HubSpot). Demonstrated ability to segment and target audiences using first- and third-party data. Strong understanding of lead lifecycle stages, funnel metrics, and campaign workflows. Familiarity with data privacy standards (e.g., GDPR, CCPA, CAN-SPAM). Excellent organizational and project management skills; A data-driven mindset with a focus on operational excellence. Ability to translate marketing needs into structured workflows; Passion for enhancing marketing precision, personalization, and performance. Collaborative approach to working across marketing, sales, and analytics teams. Preferred: Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture. Exposure to B2B marketing, Account-Based Marketing (ABM) strategies, or sales enablement platforms .